Apple today added two new 30-second video advertisements, "Sound Verse" and "Light Verse," to its YouTube channel. The pair are part of Apple's new ad campaign that focuses on how people are using the iPad for music, mountaineering and more. The uploaded clips, which have been airing on television for several days, are shortened versions of the original 90-second "Your Verse" ad that debuted during the NFL playoffs earlier this month.


As their names imply, almost every scene in the "Light Verse" ad includes sunlight or the use of light in the scenes, while the "Sound Verse" clip features the power of sound.


Apple also launched a companion website called "Your Verse" that takes a closer look at how the people in the advertisements are using the iPad in innovative ways, a familiar theme that Apple has promoted in the past. Late last year, the company debuted its "Life on iPad" video and companion website that showcase the many ways the iPad is transforming the home and the office.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Top Rated Comments

notjustjay Avatar
133 months ago
No power in the verse.
Score: 3 Votes (Like | Disagree)
east85 Avatar
133 months ago
I really dislike both of these. Should have kept with this direction:
//www.youtube.com/watch?v=NoVW62mwSQQ
Score: 3 Votes (Like | Disagree)
Infinitewisdom Avatar
133 months ago
These shorter ones really lost the magic of the full length version. Apparently good advertising is really hard, but I wouldn't be surprised if they hit a grand slam soon.
Yep, I agree. These are actually quite lame shortened. No dramatic tension whatsoever. And I think a large part of what makes the long one work is the background music. Doesn't work here.

The sad part (for Apple) is that I'm sure these are the spots that will run more often since they're only 30 seconds.
Score: 1 Votes (Like | Disagree)
osaga Avatar
133 months ago
These shorter ones really lost the magic of the full length version. Apparently good advertising is really hard, but I wouldn't be surprised if they hit a grand slam soon.
Score: 1 Votes (Like | Disagree)
driceman Avatar
133 months ago
These are alright, but I thought the full-length one was 10 times more powerful. Really got the message across that iPads are very useful to a lot of people and are intended to supplement your career or your passions, not to be used to play Angry Birds.

The optimist in me is saying that Apple does actually want people's lives to improve because of iPads in one way or another; the cynic in me is saying that they're just doing their best to get a few hundred bucks out of you as soon as possible; and the realist in me says they want people's lives to improve so those people tell their friends that, and thus more iPads are purchased. :D

Anyway, I like this ad campaign. Much better than a lot of their recent efforts.
Score: 1 Votes (Like | Disagree)
na1577 Avatar
133 months ago
When was the last time Apple released an ad that wasn't terrible? I see what they're trying to do with these and it just doesn't work. It's not inspiring and it totally misses the mark, same with that Christmas one (//www.youtube.com/watch?v=v76f6KPSJ2w).
Score: 1 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
iphone reasons to upgrade

Apple Outlines 'Reasons to Upgrade' Your iPhone on New Website

Monday March 25, 2024 12:53 pm PDT by
Apple today added a "Why Upgrade" section to its website, which is aimed at encouraging customers with older iPhones to upgrade to a newer model. The website allows customers to compare the iPhone 11, 11 Pro, 11 Pro Max, 12, 12 mini, 12 Pro, and 12 Pro Max to the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Each comparison shows what new features someone with an older...