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Apple's U.S. Smartphone Usage Share Continues to Climb

ComScore today released the results of its monthly rolling survey of U.S. mobile phone users for the September-November 2013 period, showing that Apple's U.S. smartphone market share has increased 0.5 percentage points for a total share of 41.2 percent. Though Apple's share continues to grow, it still lags behind Android's total share of 51.9 percent.

When measuring usage by handset manufacturer, Apple continued to come in first place by a wide margin, with Samsung coming in second at 26 percent and Motorola, LG, and HTC bringing up the rear with just over 6 percent share each.

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152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.
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Collectively, Apple and Google control 93.1 percent of the U.S. smartphone market, with BlackBerry, Microsoft, and Symbian losing share during the November period.

ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Top Rated Comments

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9 months ago
Why does MacRumors never have worldwide statistics? These US only stats are pretty useless in my opinion.
Rating: 4 Votes
9 months ago

Because not everybody (including myself) live in the US. It would be nice to have everybody's statistics taken into account to have a clearer view on what is occurring worldwide than one country.


Again, global statistics are reported every quarter.

How would people feel if all the statistics were UK only?


They'd probably feel like they were on a UK website instead of a US one. :D
Rating: 4 Votes
9 months ago

I really don't understand how anyone can acclaim Apple's iOS going into 2014.


All the rest of your post definitely proves your first sentence. (Emphasis mine.)

:)
Rating: 3 Votes
9 months ago

Why are worldwide statistics more useful to you?


Because not everybody (including myself) live in the US. It would be nice to have everybody's statistics taken into account to have a clearer view on what is occurring worldwide than one country.

How would people feel if all the statistics were UK only?
Rating: 2 Votes
9 months ago
We mostly see US numbers. I'd be more interested in international numbers or at least breakdowns by different countries. Apple doing well in the US is almost a given these days. The more interesting stories are what's happening abroad.
Rating: 2 Votes
9 months ago
This just in: Android gains market share while iOS loses share, but apple fluffer pump-and-dump site macrumors.com manages to spin it as an apple domination story.
Rating: 2 Votes
9 months ago

Why is that interesting?
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Why are worldwide statistics more useful to you?


... So understanding what is going on in the US is very useful to the US. It may or may not be useful to other contries.


Why does MacRumors never have worldwide statistics? These US only stats are pretty useless in my opinion.


Apple is a global company, selling products globally, fighting for global market share. As far as I recall, more than 50% of Apple's sales comes from outside the US? And outside the US is where the real growth is happening.

I'm a huge fan of MacRumors, but I think it is too US-centric. (Especially the constant flow of US carrier news about AT&T's, Sprint's & T-mobile's latest plans in the US).

US stats and news are far from useless. But in order to really understand Apple I would love to know much more about how and what Apple is doing in the Middle East? In India? In Scandinavia? In Germany? In Russia? In Canada? In Asia? In Southern America? Globally?

@arn @MacRumors — I'd really like to know your perspective on this?
Rating: 2 Votes
9 months ago

This just in: Android gains market share while iOS loses share, but apple fluffer pump-and-dump site macrumors.com manages to spin it as an apple domination story.


This just in: MacRumors forum poster does not understand news article. Posts off topic rant to prove it.

:D
Rating: 2 Votes
9 months ago

Because not everybody (including myself) live in the US. It would be nice to have everybody's statistics taken into account to have a clearer view on what is occurring worldwide than one country.

How would people feel if all the statistics were UK only?


Apple is a global company, selling products globally, fighting for global market share. As far as I recall, more than 50% of Apple's sales comes from outside the US? And outside the US is where the real growth is happening....


I guess my question was not clear. Let me try again.

What do you do with this data that it makes a difference whether you are seeing global data vs. U.S. centric data?

As a consumer of electronics (Apple products included), I don't feel this data enhances or harms my experience with Apple products. The fact that the data is U.S. centric makes it trivia that is more interesting to me as I am in the U.S. But it is still just trivia.

As a shareholder, data like this does not factor into my buying and selling of equities. I haven't yet been able to find a correlation between daily news and long term trends in terms of stock values. To be fair, I am not necessarily good at picking stocks - I tend to dabble more in index funds.

As a mobile device applications developer (which I am not), this data would seem to be just as useful as global data. After all, iOS users (and users in the U.S.) tend to spend a lot on mobile devices and apps. So it seems that while this data is not complete, it is far from useless.

So again, my question to you is, how are global statistics more useful to you?

Or are you guys just bhitcing because you want global trivia instead of U.S. centric trivia?

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I really don't understand how anyone can acclaim Apple's iOS going into 2014. I watch these commercials and see the same 6 year old phone marketing the same features every other phone has. Android has made further progress. On the initial startup everyone can see that iOS homescreens are a complete joke of modern software, the entire home interface is just a background with icons and labels on it. This is simplicity with loss of functionality. Widgets and the wide array of user customization are a serious feature missing from this operating system. It seems the common topic is that the 'app ecosystem' is somehow better on iOS than android due to the sheet number of apps on the appstore. The Apple appstore simply outnumbers android, it does not out feature android. There are close to no apps that exist on ios that do not have an equivalently functioning app on android. The ecosystem remark made is commonly used in conjunction with a lack of android's 'tablet optimized apps'. This is to say, that some apps made for phones do not scale to fill 'whitespace' on the displays of android tablets. This is rubbish to say that an app needs to clutter the screen more because there's more room to crowd with features. I'll argue that there are no apps on iOS that serve the function of modifying the operating system to extent that android provides. Apps like launchers, permission controllers, system maintenance, and hacking utilities. This is largely due to the difficulty of sideloading apps being unreasonable on iOS. Apple has control over what users are allowed to install to their device, and they make users do it through their store, and their store alone. Not only to profit through mobile developers having to use their service, but to hold the users hand along the way in the name of security.


I think you misunderstood the topic of this thread.
Rating: 1 Votes
9 months ago

You know that you don't see them or you don't want them doesn't mean that they don't exist, do you?

There are features on iOS ecosystem that I would like to have on Android like better accessory support or better BT LTE support and there are some Android features that I would be glad to see on iOs like broadcast receivers, intents or the possibility to change the default keyboard.

An application like Tasker would be a killer app for me on iOS


Dude thank you for repeating what I had already conceded and asked - are there killer apps/functions/utility so significant that I am missing it and would provoke someone to write a page long paragraph about why Android is so good

And I mentioned the areas (e.g. customisation) that I wasn't interested in so that someone didn't waste their time telling me how customisable Android is

To your point - tasker looks cool but doesn't seem to have anything that I can't do or want to. BUT that's just me, and I accept there may be something cool out there I am missing. I'm simply saying, so far the biggest thing people mention is customisation (don't care) and ability to run apps outside the App Store (again it's not something of big interest to me)
Rating: 1 Votes

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