Apple's Second Dutch Store Opens in Haarlem on December 7

Since March 2012, Apple's stunning Amsterdam store has been the company's only retail location in Netherlands, but that will change this Saturday, December 7 when the company's Haarlem store opens for business in the city's main shopping district.

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Haarlem retail store on December 1 (Source: @pbastowski)

The new store is only roughly 20 km from the existing Amsterdam store, leaving the rest of the country still poorly served by Apple retail stores. Apple is however working on a location in The Hague, with Apple having posted job listings for both the Haarlem and Hague locations back in April of this year.

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12 months ago
Find it weird that they open a shop in Haarlem and not Utrecht, Utrecht is much more a student city and at the centre of the country.
Rating: 5 Votes
12 months ago
Guys, it's very possible that although this will be the second store that opens Apple may have been looking simultaneously to opening stores in some of the locations you've mentioned. There is no fixed time line on these things if you're a company who is very picky on locations within cities. They may have their sights on a very particular neighborhood, mall, shopping district, or even building, and sometimes one deal happens faster than another. Maybe they're waiting for a particular lease to end.

Basically, just because a store opens second does not necessarily mean that Apple thinks it is the second most important place to have a store.
Rating: 3 Votes
12 months ago
It would appear Apple should have consulted the MR forum members first ;)

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...and do the Haarlem shake! :p:apple::p


Or the Haarlem Shuffle :)
Rating: 2 Votes
12 months ago
Haarlem, the worst city to place a second Apple Store in The Netherlands for real.
Rotterdam or Utrecht are much better locations for a new one, or even Groningen or Eindhoven.. but Haarlem, that close to Amsterdam: Really?;
Rating: 2 Votes
12 months ago

With a country that's only 41k km², I feel these two stores could service the whole country with maybe one more further south.

Driving 30 minutes to service your Apple product isn't that outrageous.


Uhm... add two hours and your there...
Yes.. for some people its a 2,5 hour drive to Amsterdam.
Holland is not a circle with its capital (Amsterdam) in the center... :p
But luckily there are some APR's here and there, but Apple Store service and stocking is a lot better!
Rating: 2 Votes
12 months ago
Whether or not it was the best choice for a store, if you ever find yourself in Haarlem, for a visit to Apple or otherwise, check out the church with the organ that Mozart (and other famous composers) actually played. It's called both the Grote Kerk and St.-Bavokerk, and the organ was the largest (and maybe best) organ in the world when it was finished in 1738.

There happened to be a recital the evening we were there. And then we found a great Dutch cafe.

Jus' sayin'..... ;)
Rating: 1 Votes
12 months ago

With a country that's only 41k km², I feel these two stores could service the whole country with maybe one more further south.

Driving 30 minutes to service your Apple product isn't that outrageous.


When was the last time you visited The Netherlands? Just asking.
Rating: 1 Votes
12 months ago
Haarlem isn't such an odd choice if you take into account that the city council is sponsoring Apple's second store and research shows that average income per resident in Haarlem is 20% higher than that of Utrecht en Rotterdam combined.
Rating: 1 Votes
12 months ago

Haarlem isn't such an odd choice if you take into account that the city council is sponsoring Apple's second store and research shows that average income per resident in Haarlem is 20% higher than that of Utrecht en Rotterdam combined.


Exactly!
That's the real reason why it's located in Amsterdam and Haarlem in the first place.
And that's why they will never set it in other parts of the country like Utrecht in the first few years. Haarlem is definetly for sure the best place for this store. Especially with Santpoort, Bloemendaal, Heemstede and Aerdenhout next to it, why? Cause people with money.

Second, the city is relativly small and it has a nice old shopping area with Lot's of exclusive stores in old buildings.

The Hague would be my third choice. Den Bosch my fourth. Utrecht my last. Lot's of students without money...
Rating: 1 Votes
12 months ago

Whether or not it was the best choice for a store, if you ever find yourself in Haarlem, for a visit to Apple or otherwise, check out the church with the organ that Mozart (and other famous composers) actually played. It's called both the Grote Kerk and St.-Bavokerk, and the organ was the largest (and maybe best) organ in the world when it was finished in 1738.


That church was one of the highlights of our trip to the Netherlands a few years back. The rest of Haarlem is pretty high up there on the quaintness scale.

Haarlem does seem an odd choice for another Apple Store when Amsterdam is pretty near by. Maybe they're chasing the tourists that flock there. The theory that they wanted to base it close to Amsterdam for oversight and training purposes could hold water. At least the store in Den Haag will be opening soon, too.
Rating: 1 Votes

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