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Apple Sends Mac Pro Posters to Journalists: 'The Computer We Were Insane to Build'

Apple is sending a set of Mac Pro posters to select journalists, according to TechCrunch. Writers at CNET, Dallas Morning News and TidBITS have all received copies of the posters, which feature images of the Mac Pro's radical cylindrical design along with the following message:
It's the computer we were insane to build. The one that turns conventional thinking on its head, then kicks the living $#&% out of it. We challenged all our assumptions. Abandoned our preconceptions. And blew away limitation after limitation. This is the new Mac Pro. It's like no Mac we've created before. And we can't wait to see what you create with it.
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Images courtesy of TidBITS' Jeff Carlson

Apple on occasion sends promotional materials to members of the press. Earlier this year, the company gave select journalists gift cards featuring 100 handpicked songs to celebrate the company's 10th iTunes anniversary and Apple also sent out a 5th anniversary App Store poster as well.

First announced in June, Apple's redesigned Mac Pro starts at $2,999 and comes in several different configurations. The entry-level version includes a 3.7 Ghz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs, 12 GB of memory, and 256 GB of PCIe-based flash storage.

With configure-to-order options, the Mac Pro can be customized with an 8-core or 12-core Xeon E5 processor, FirePro D700 GPUs, up to 64 GB of memory, and up to 1 TB of flash storage. While Apple has yet to provide a solid release date for the Mac Pro, it is expected sometime in December.

Related roundup: Mac Pro

Top Rated Comments

(View all)

25 weeks ago
"The computer you'd be insane to buy"
Rating: 68 Positives
25 weeks ago

3000 for a quad core. I'm trying hard to keep a straight face.


You do realize there's more than a CPU in it right ?
Rating: 48 Positives
25 weeks ago

"The computer you'd be insane to buy"


3000 for a quad core. I'm trying hard to keep a straight face.
Rating: 30 Positives
25 weeks ago
"kicks the living $#&% out "

lol nice.
Rating: 30 Positives
25 weeks ago

"The computer you'd be insane to buy"


I am insane.

;)
Rating: 27 Positives
25 weeks ago
Not trying to be cynical, but besides form factor, what's revolutionary about this Mac "Pro"? They've done it before with iCube, the iMac on the stick (with a dome base, in face of predominantly square computers back then and even today). But otherwise, what's revolutionary here, I just don't see it?

With quicksilver PowerMac G4 - it was revolutionary, because unlike PC (and I've always build my own PCs), it could be opened in one motion with all expansion slots very easily accessible. To a bit lesser degree same was with Mac Pro G5. But G5 had innovation that on top of easily expandability, it had smart cooling and almost no visible internal wires.

What's innovative about new Mac Pro? They designed cylindrical from factor with a turbine inspired cooling, venting through the top... OK. Custom design proprietary motherboard to fit into small space (ala dome base iMac) - OK. But that's nice for a light consumer computer, where looks are super important. Heck for Apple pro-user, looks are really important. But what does it bring to the usability that pro users need? How does it improve my workflow when I cannot add graphics card, expansion cards, more hard drives - while retaining the elegant minimalistic looks?

It seems to me Apple thinks Mac pro users really don't need pro features, they THINK they need. Time will tell. But given that, there is no technological barriers this thing broke. Anyone with enough budget can design custom electronics to fit into a specific shape, especially if there is no requirement for extensive expandability.

Marketing talk, that what it is.
Rating: 27 Positives
25 weeks ago
Can't think of a case of Apple using Bowlderized swear words in promotional materials before.
Rating: 21 Positives
25 weeks ago

kicks the living S#%&

isn't very Apple
Rating: 20 Positives
25 weeks ago
Conventional thinking says you have to make a pro desktop tower computer fully upgradable on all parts by the user! Conventional thinking says you have to follow a certain tower design so standard components can be put in there more easily.
We say: **** that, no user serviceable anything! Everyone should throw their computer away after 4 years to buy a new one and if they need any additional hardware, which they will, yes, they should connect everything via thunderbolt. What, there are only a handful thunderbolt devices and almost all sold at outrageous prices?
Hey whatever!! No boundaries! Nothing user serviceable is the new creativity and innovation! We can't innovate anymore my ass!
Rating: 17 Positives
25 weeks ago

3000 for a quad core. I'm trying hard to keep a straight face.


This isn't a run of the mill desktop CPU.
Rating: 17 Positives

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