T-Mobile Offering iPad Air and Retina iPad Mini for $0 Down

Wednesday October 23, 2013 11:35 AM PDT by Juli Clover
Following yesterday's announcement that T-Mobile would begin selling the iPad, the company today debuted introductory plans to offer customers 16 GB cellular versions of the Retina iPad mini and the iPad Air with no downpayment.

Like other T-Mobile "UnCarrier" offerings, the tablets will require a monthly hardware fee, which starts at $26.25 per month for the entry level 16 GB iPad Air and $22.08 for the 16 GB iPad mini with Retina Display. At 24 monthly payments of $26.25, the 16 GB cellular iPad Air ends up costing $630, which is ultimately the same price Apple and other carriers sell the iPad for.

Payments for the 32 and 64 GB versions of both iPads will increase with storage capacity, as will the downpayment. For the 32 GB Air and mini, customers will need to pay $99 up front, and $199 up front for the 64 GB versions. The first-generation iPad mini will also be available from T-Mobile, at zero downpayment and $17.91 per month.

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Downpayment comparison chart

T-Mobile plans to provide customers with an entry level data package of 200 MB at no cost, with additional data, up to 4.5 GB, available for an extra fee. T-Mobile also offers daily and weekly data passes for the iPad Air and the iPad minis, charging $5 for 500 MB of daily data or $10 for a week of unlimited data with 1 GB available at LTE speeds.
"When you buy a product as amazing as iPad, you should be able to connect when and where you want, simply and affordably," said John Legere, president and CEO of T-Mobile. "By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy iPad as it was meant to be enjoyed - mobile and connected."
Apple's iPad Air will be available for purchase on November 1, while the iPad mini with Retina display will be available later in November.

Top Rated Comments

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Posted: 13 months ago
So I can buy this, no interest and it comes out to the same price that I would be paying at Apple? Plus I get 200mb for free each month? That's awesome, might go down this route
Rating: 7 Votes
Posted: 13 months ago

The question is - is it unlocked?


They're all unlocked
Rating: 6 Votes
Posted: 13 months ago

Isn't it too good? I mean I hope it is but how does TMob. makes money out of this deal? Device + free 200mb in 24 payments. And the cost is the same as you would buy from Apple store in 1 payment and no data included.

If Apple was doing the deal it would make more sense to me. I hope that's true with no catch and TMob still makes money..


I think it is a bridge for customers to sign up for phone services and tablet data plans. Kind of the same way the iPhone was a bridge to the Mac for a lot of users. It's just a way to expose more people to the T-Mobile brand as the iPhone exposed people to Apple.
Rating: 6 Votes
Posted: 13 months ago
T-Mobile CEO rocks!
Rating: 5 Votes
Posted: 13 months ago
This in combination with the free 200MB/month for life is really impressive. I so desperately wish T-Mobile had service in the areas I live and work.
Rating: 3 Votes
Posted: 13 months ago
T-Mobile needs to sell Mac Pro's.
Rating: 3 Votes
Posted: 13 months ago
damn tmobile is really trying to sell these
Rating: 2 Votes
Posted: 13 months ago
I really wish Verizon would follow suit.
Rating: 2 Votes
Posted: 13 months ago
Their service capability may be an issue, but dang, I'm liking T-Mobile's consumer-friendly attitude toward plans. Here's hoping they force the other carriers to follow suit.
Rating: 2 Votes
Posted: 13 months ago

Isn't it too good? I mean I hope it is but how does TMob. makes money out of this deal? Device + free 200mb in 24 payments. And the cost is the same as you would buy from Apple store in 1 payment and no data included.


Because they buy the iPads from Apple at a reduced cost then charge you the normal cost of the iPad over 24 months. That means they have a nice 2 year cash flow coming in and will be all profit for them after you pay them what they paid Apple. Securing a future cash flow is always good for business. And, as was also stated in a later post, they are hoping you'll pony up for data beyond the free 200mb/month allotment.

I think it's a very clever move to increase market share. And if enough people do it, they will generate enough cash flow to build out their network in more areas which will only make them a more attractive alternative carrier.

Brilliant marketing IMO.
Rating: 1 Votes

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