First Magazine Advertisement for iPhone 5s Appears, Highlights Touch ID Sensor - MacRumors
Skip to Content

First Magazine Advertisement for iPhone 5s Appears, Highlights Touch ID Sensor

by

Apple has started a new print advertising campaign for the iPhone 5s. The first spot, running on the back of this week's issue of The New Yorker, showcases the Touch ID-equipped home button of the new gold iPhone 5s.

Iphone5sad

Your finger is the password.

Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.

Touch ID. Only on iPhone 5s.

The spot in our image includes T-Mobile branding, but Apple's iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.

Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The print ads mention 'limited availability' of the iPhone 5s in fine print.

Update: Entertainment Weekly and Sports Illustrated are running the same ad but with Sprint co-branding, while Rolling Stone is running it with Verizon co-branding and TIME is running it with AT&T co-branding.

Popular Stories

Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
Read Full Article • 35 comments
iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
Read Full Article • 65 comments
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...
Read Full Article • 125 comments

Top Rated Comments

keysofanxiety Avatar
keysofanxiety
164 months ago
the ad does not mention that Touch ID was hacked only a few days after the release of the iphone :D :p :rolleyes:

Cloning a fingerprint to work on a fingerprint scanner isn't 'hacking'. Learning somebody's password and using that to login to their computer isn't 'hacking'.

Exploiting a bug in Apple's system to have the TouchID unlock when you whistle a certain tune to it: that's closer.
Score: 18 Votes (Like | Disagree)
W
WisdomSeed
164 months ago
Damn, that is one foine-ass device...
Score: 8 Votes (Like | Disagree)
WildCowboy Avatar
WildCowboy
164 months ago
About a week late macrumors!

Then submit it as a tip next time! :)
Score: 6 Votes (Like | Disagree)
J
johnhw
164 months ago
This is a privacy concern, which is why Apple limited it to Apple apps.

There will be no privacy concern. TouchID is handled OS-level, not app-level. The app won't be able to get that information because it's OS-level.
Score: 6 Votes (Like | Disagree)
keysofanxiety Avatar
keysofanxiety
164 months ago


Therefore if the intent of the fingerprint sensor is to only allow access to the owner of the fingerprint, then being able to lift a fingerprint and gain access to the device would be exploiting a weakness in the system.
So what you're saying is if I watched somebody put their password into their computer, and did the same to login to their system, that's 'hacking'. If my friend didn't let me use their Internet connection, and I hooked up using Ethernet, that's 'hacking'. If I mugged an old lady for her car keys and drove off in her 2CV, that's 'hacking' (after all, I am getting access without their authorisation).

The only reason I believe we're having this argument about this is because touch sensors haven't really been used in the general public, with such integration. Look at it from the bigger picture and you'll see that cloning a fingerprint is not hacking. There's really no difference between that and learning somebody's password -- both are a code that will need to be entered identically.
Score: 4 Votes (Like | Disagree)
B
bottled
164 months ago
Sold out everywhere in Canada, haven't seen a single person with it. I guess only basement nerds got it.

Well it does seem to say "Limited Availability" in the left corner :p
Score: 4 Votes (Like | Disagree)
Read All Comments