"iPhones hold great value. So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling," an Apple spokesperson has said. "In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone."Under the program, users can receive a gift card in exchange for their older devices, although the gift card must immediately be used toward the purchase of a new iPhone.
Customers may also get quotes from Apple for a similar trade-in program online that launched nearly two years ago, with the option of shipping a device for recycling available as well. In the United States, the online and in-store programs are run by different third-party companies, and the same may be true in the UK, meaning that consumers may want to check both programs to determine any differences in trade-in value. Separate trade-in services may also offer greater value, although Apple's in-store program offers the convenience of an immediate no-hassle credit against the purchase of a new device.