Apple's annual developer conference in San Francisco.
Samsung's Smart Watch Commercial Pays Homage to Early Apple iPhone Ad
The ad from Samsung uses movie clips from "Star Trek", "Dick Tracy", "Knight Rider", and others with actors using their watches to communicate. The clip ends with a normal person using their Samsung Galaxy Gear, referencing a long-running pop culture fascination with wrist phones.
Six years ago, Apple used a similar ad to introduce the iPhone during the 2007 Academy Awards, stringing together movie clips of characters answering the phone.
Apple is rumored to have a smart watch in development that would compliment existing iOS devices with biometrics and other feature integration. It is expected to be released sometime late next year.