Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Apple Has Raised $65 Million for (Product) RED Fight Against AIDS

U2 singer Bono, who heads up the (Product) RED charity Apple has collaborated with since 2006, today announced (via TechCrunch) Apple has raised more than $65 million to fight AIDS in Africa.

Since it first debuted a special edition (Product) RED iPod nano in 2006, Apple has released a number of (RED) devices, including several iPod nanos and shuffles. The company has also produced a (RED) iPad Smart Cover, iPad mini Smart Cover, and an iPhone Bumper, along with a new (RED) iPhone 5s case. For every (RED) product bought, Apple donates a portion of the purchase price to the charity.

productred
(RED) works with companies like Apple to fight for an AIDS-free generation by 2015 by creating (PRODUCT) RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa.
(Product) RED is affiliated with several other companies in addition to Apple, including Starbucks, Nike, and American Express, raising more than $200 million to date.

Top Rated Comments

(View all)

13 months ago
Man I wish there was a (Product) RED version of the iPhone.
Rating: 28 Votes
13 months ago
I thought the numbers would be much higher than that...
Rating: 11 Votes
13 months ago

Indeed! An anodized red one would be superb!




Like this (http://www.todaysiphone.com/2013/03/anostyle-red-iphone-5-review-and-gallery/) looks great.
Rating: 11 Votes
13 months ago
I haven't contributed yet, but I might have to with a case or cover for the iPad 5. That red is striking.
Rating: 7 Votes
13 months ago

Dude, put down the coffee.


I was really hopping no one was going to quote him/her. Got tired of scrolling and scrolling..... and scrolling....
Rating: 6 Votes
13 months ago
A Product Red iPhone would be incredibly tempting, at least for me.


EDIT: Ghostface beat me to it!
Rating: 5 Votes
13 months ago
while that sounds commendable and all, the whole product red thing seems somehow trendy rather than effective. i remember reading last year that pr spend 100 in advertising for every 20 it actually spends on aids prevention.

seems like there are better charities to get this work done than something that gives less than 20% to its end recipients...

But DAMN is that red sexy!
Rating: 3 Votes
13 months ago




Like this (http://www.todaysiphone.com/2013/03/anostyle-red-iphone-5-review-and-gallery/) looks great.



The red is hot- the black at the top and bottom do NOT work!
Rating: 3 Votes
13 months ago

I was prepared to say that the amount didn't seem like a lot given the size of Apple, but then when I saw that the total amount raised by the charity was just over $200MM, Apple is a considerable chunk. Good work to Apple and the people who purchase the (Red) products.


It's amazing that a third of the money has come from Apple. To the poster who stated that too much of the money goes to overhead, I a agree but awareness is a major result of Project Red. Also, aids rates are down substantially across the world.
Rating: 3 Votes
13 months ago
Speaking or (RED), every company has accepted to use a red logo except one :rolleyes:

Rating: 3 Votes

[ Read All Comments ]