Apple Tops Personal Computer Customer Satisfaction for Tenth Straight Year

The American Customer Satisfaction Index (ACSI) has released its annual rankings for customer satisfaction in the category of personal computers, which include both traditional computers and tablets, with Apple’s line of Macs as well as the iPad topping the survey’s rankings for the tenth straight year. Apple’s satisfaction rating of 87 is ranked above other competitors such as Hewlett-Packard and Dell, which finished with scores of 80 and 79, respectively. The satisfaction rating of each company in the survey is dependent on factors such as customer expectations, perceptions of quality, and perceptions of value.

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Apple maintains the strong lead it has held for a decade, inching up 1% to an ACSI score of 87 Still, Apple’s position might be a bit more precarious in 2013. While iPhone sales are rising, shipments of Mac PCs declined and iPad sales are slowing, pointing to possible saturation in the tablet market. Nevertheless, even as Samsung and other manufacturers of Android-based devices make inroads, Apple continues to dominate in the U.S. market, with iPads accounting for about 80% of all tablet usage.
Early last month, the ACSI also released its annual rankings for smartphone satisfaction in the United States, which revealed that the iPhone 5 was topped by Samsung’s Galaxy S3 in customer satisfaction.

As the new report notes, Mac sales have stagnated in recent quarters alongside significant weakness in the overall PC market, remaining flat in July with a 5% year over year drop expected for the September quarter. Apple is, however, set to release the newest version of its operating system, OS X Mavericks, in late October, with a refresh of the company's iPads and much of its Mac line expected to happen in the next few months.

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14 months ago

Agreed they have a huge lead on computers. Their customer service, hardware and OS set them completely apart from the competition. BUT this news comes a month or so after apple was displaced by samsung for smartphone satisfaction. Apple is consistently #2 behind Windows Phone in most other surveys. Apple is now lagging behind in a space that they basically defined. Most other companies are making phones with competitive or better features for less money.


Any data to back it up?
Rating: 3 Votes
14 months ago
I can see why. I had a couple of issues with my rMBP (image retention, and a dead pixel after that). This machine is fantastic, but those issues would've killed the experience.

Apple didn't even bat an eye and fixed the machine both times. I'm satisfied for sure. Support is one of the many things that adds to this rating, I'm sure.
Rating: 2 Votes
14 months ago
This is indeed true. Good for Apple.
Rating: 2 Votes
14 months ago
How in the universe are HP 2nd place? And how in the universe are Lenovo not on the list?
Rating: 2 Votes
14 months ago

But hey men, take it easy, bodylotion and anti wrinkle cream will be the next big ***** we have to fight with, then we will finally overcome such banalities like supercoolfruityspeakdevicewithintgratedmicrowave. yeah.


What the hell are you even talking about, man? How did you start at "Apple Tops Personal Computer Customer Satisfaction for Tenth Straight Year" and end with body lotion and anti-aging cream?
Rating: 2 Votes
14 months ago
I've said it before and I'll say it again, people who like Apple products love Apple products.
Rating: 1 Votes
14 months ago

I can see why. I had a couple of issues with my rMBP (image retention, and a dead pixel after that). This machine is fantastic, but those issues would've killed the experience.

Apple didn't even bat an eye and fixed the machine both times. I'm satisfied for sure. Support is one of the many things that adds to this rating, I'm sure.


Same here. Apple helped me out earlier this year with my 2009 iMac.
Rating: 1 Votes
14 months ago

In other news "Satisfaction survey only taken by Apple Fanboys and Apple Employees" :rolleyes:


These findings are based solely on independent data collected by the ACSI, who compiles customer service ratings for virtually every industry in the US and UK.

You can read about their methodology here (http://www.theacsi.org/about-acsi/building-the-cross-industry-index), but I know you won't.
Rating: 1 Votes
14 months ago

Or it's simple psychologic: Non-Applers are jealous of those with Apple-products because of Apples well done marketing and the "cool / must-have"-reputation. Mainly affected are men. It's the same why most women are not happy with their body because of all the beautys starring at them from every wall. And they are, in the eyes of marketing and society, declared as "good".

But hey men, take it easy, bodylotion and anti wrinkle cream will be the next big ***** we have to fight with, then we will finally overcome such banalities like supercoolfruityspeakdevicewithintgratedmicrowave. yeah.



I have no idea what you are trying to say :confused:
Rating: 1 Votes
14 months ago

Agreed they have a huge lead on computers. Their customer service, hardware and OS set them completely apart from the competition. BUT this news comes a month or so after apple was displaced by samsung for smartphone satisfaction. Apple is consistently #2 behind Windows Phone in most other surveys. Apple is now lagging behind in a space that they basically defined. Most other companies are making phones with competitive or better features for less money.


Absolute ********. Nice try.

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Or it's simple psychologic: Non-Applers are jealous of those with Apple-products because of Apples well done marketing and the "cool / must-have"-reputation. Mainly affected are men. It's the same why most women are not happy with their body because of all the beautys starring at them from every wall. And they are, in the eyes of marketing and society, declared as "good".

But hey men, take it easy, bodylotion and anti wrinkle cream will be the next big ***** we have to fight with, then we will finally overcome such banalities like supercoolfruityspeakdevicewithintgratedmicrowave. yeah.


I'm ashamed to have even glimpsed what goes on in this Apple hater's mind.
Rating: 1 Votes

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