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Apple Posts First iPhone 5s and iPhone 5c Product Videos

Apple has released three new videos for the iPhone 5s and iPhone 5c on its YouTube channel. The videos first debuted earlier today during the company's iPhone media event in Cupertino, where the new iPhones were announced.

The first of the three videos introduces the colorful, lower-cost iPhone 5c, with Jony Ive explaining that Apple believes the iPhone "is an experience" the company is continuing to refine.


The second video features Apple SVPs Dan Riccio and Craig Federighi detailing the improvements in both the hardware and software of the iPhone 5s' new iSight camera, including Burst Mode, Slo-Mo video recording, and True Tone flash.


The final video depicts Ive and Riccio explaining the innovation behind the new Touch ID fingerprint sensor, detailing not only how much "care" and "consideration" Apple put into adding the sensor, but also the technology behind it.


Both the iPhone 5s and iPhone 5c will be available to consumers on September 20. Apple will begin accepting pre-orders for the iPhone 5c on September 13, but will not accept pre-orders for the iPhone 5s. The 16Gb iPhone 5c will be available for $99 on a two-year contract while the 16GB iPhone 5s will be available for $199 on a two-year contract.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

(View all)

12 months ago
Very nice but skipping this and going to buy the iPhone 6 next year.
Rating: 46 Votes
12 months ago
that 5C video reminds me of all those apple parodies. ive talking a lot about so little using as many fancy words as possible to describe plastic.

Rating: 38 Votes
12 months ago
Their style of video feels slightly more dated this time around
Rating: 31 Votes
12 months ago
Yawn... When do the iPhone 6 rumors start?
Rating: 30 Votes
12 months ago

Very nice but skipping this and going to buy the iPhone 6 next year.


Why cave in next year? iPhone 7S will be even better.
Rating: 24 Votes
12 months ago
My god how much bull crap are they feeding us?!

The iPhone 5c is the distillation ?!?!

Hah alrighty then
Rating: 21 Votes
12 months ago
:eek:
Rating: 19 Votes
12 months ago

Why does Jon Ive expose his chest hair with basically an undershirt in every one of these first impressions videos? Doesn't he or anybody at Apple think it might be a good idea to have him wear something a little bit less distracting so the viewer can concentrate on what he's saying and on the product?


His chest hair distracts you?
Rating: 17 Votes
12 months ago
I really dislike how the case for iPhone 5C looks.



The holes, come on. How could it exposes 'hon' part of iPhone text?
Where's the symmetry? The small an sweet details :apple: really excel on?

They should make a special hole to fit "iPhone" text neatly and hide all FCC license texts behind.
Rating: 16 Votes
12 months ago

Their style of video feels slightly more dated this time around



Agree, Jony I've is becoming a parody of himself. "When something is familiar yet new it is magical...". Really, WTF does that mean? And how exactly is a iPhone 5 in a colored plastic shell... magical?

What a clown, man. All seriousness is gone from Apple after Steve died.
Rating: 15 Votes

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