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20% of Apple iPhone Customers Switched from Android, 7% of Samsung Buyers Switched from iOS

Between July 2012 and June 2013, 20% of Apple's customers came from the Android operating system and 7% of Samsung's new customers during the time period switched from an iOS device, according to a new report from CIRP.

The majority of iPhone purchases came from customers who previously owned an iPhone, with 42% of customers already in Apple's ecosystem. The same holds true for Samsung, with 43% of former Android customers choosing to stick with the Android platform.

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Both companies attracted former basic phone users, though Samsung attracted a good deal more at 37% vs. Apple's 26%. New phone buyers were more likely to choose a Samsung phone.

When taking into account only customers who switched brands, 33% of Apple’s new customers came from Samsung, while just 11% of Samsung's new customers came from Apple. Samsung attracted more customers from HTC, Motorola, and Nokia, while Apple garnered more BlackBerry users.

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The study also found that customers who purchased iPhones tended to be younger than those who purchased Samsung phones. 69% of those that bought an iPhone were between the ages of 18 and 34 compared to only 64% of Samsung buyers. Apple buyers had a slightly higher income, with 38% reporting an income over $75,000 compared to 29% of Samsung buyers. 48% of Apple buyers also had a college degree, compared to 32% of Samsung buyers.

CIRP's data comes from four quarterly surveys between July 2012 and June 2013, and with each survey, 500 subjects who purchased a mobile phone in the preceding 90 days were queried.

Top Rated Comments

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Posted: 14 months ago


The study also found that customers who purchased iPhones tended to be younger than those who purchased Samsung phones.


But… Samsung's ads told me that only old people and parents use iPhones.
Rating: 17 Votes
Posted: 14 months ago
Because the s4 isn't as good as they thought and its all gimmicks
Rating: 15 Votes
Posted: 14 months ago

But… Samsung told me in their ads that only old people and parents use iPhone.


Samsung lies!
Rating: 11 Votes
Posted: 14 months ago
It's not surprising that a lot of people buying their first smart phone would choose Samsung/Android. Many purchase primarily based on price and what the workers in the carrier stores sway them towards.

Once they've owned Samsung/Android I'd guess many either give up and don't use the 'smart' features of the phone (thus the disproportionately lower web usage numbers despite market share) or switch to iPhones. I wonder what demographic is going from iPhones to Samsung/Android?
Rating: 10 Votes
Posted: 14 months ago
Mwa-ha-ha-ha-ha!...
Rating: 9 Votes
Posted: 14 months ago
So the smart money is on Apple! Nice...

And NO, they don't need to produce a giant screen size just to appease/appeal to a certain segment.
Rating: 6 Votes
Posted: 14 months ago

Mwa-ha-ha-ha-ha!...


Out of curiosity, why do you say that is as if your favorite sports team has just one something, or as if you've accomplished something personally?
Rating: 6 Votes
Posted: 14 months ago

Out of curiosity, why do you say that is as if your favorite sports team has just one something, or as if you've accomplished something personally?

More like he's just delighted that there's more hard evidence to back up what virtually everyone has been downplaying for the last year. *stares
Rating: 5 Votes
Posted: 14 months ago


Apple buyers had a slightly higher income, with 38% reporting an income over $75,000 compared to 29% of Samsung buyers. 48% of Apple buyers also had a college degree, compared to 32% of Samsung buyers.

Well, that could explain a lot...

To be honest, I'm quite surprised at the number of people coming from Android, though. There seems to be so much more "that's it, I'm going to Samsung!" posts than "I'm climbing aboard the Mothership." posts.
Rating: 5 Votes
Posted: 14 months ago

I can't explain why I am happy when I hear good news about apple .. That being said ... I do believe that the underdogs are making very decent phones these days and them being underdogs makes them try this much harder :)

Go apple


That's not good news at all.

Android has 80% of the market, iOS 20%. 20% of Apple's 20% is 4% of the overall market.

7% of 80% is 5% of the overall market.

In other words, MORE people switch to Android than they do to iOS.
Rating: 4 Votes

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