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Microsoft Targets iPad Mini in New Acer Iconia Ad

Following yesterday's anti-iPad Surface RT ad, Microsoft today released another new advertisement, this time targeting Apple's iPad mini. In the spot, Microsoft compares the mini to the 8-inch Acer Iconia W3 tablet, which runs the full version of Windows 8.

The ad returns to using a Siri voiceover to poke fun at the mini while demonstrating the similarities between the two tablets. Microsoft also highlights the Acer's productivity software and its gaming capabilities. "Wow, you are a real PC," says Siri.


The Acer Iconia W3, which is advertised as the smallest Windows 8 tablet on the market, has garnered lukewarm reviews for its poor 1280 x 800 display, though it does come equipped with a 1.5GHz dual-core processor and 2GB RAM.

Since its launch in June, the Iconia W3 has seen significant price drops. Originally priced at $380, the 32GB version of the tablet can now be purchased for $300 on Amazon, a price point that is emphasized at the end of the ad. In comparison, the 32GB iPad mini retails for $129 more, priced at $429.

Top Rated Comments

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Posted: 13 months ago
Is this the same Acer tablet that got really crappy reviews?
Rating: 10 Votes
Posted: 13 months ago
"thats really a cool ad, i'll throw my ipad mini away and buy a win 8 tablet"

- said no one ever
Rating: 10 Votes
Posted: 13 months ago
....And yet the iPad mini still works 100x better while looking 100x classier, while NOT running Windows 8.

And you can't even compare App Store ecosystems.
Rating: 8 Votes
Posted: 13 months ago
Now, they're taking it too far. That tablet sucks. The screen isn't even IPS.
Rating: 8 Votes
Posted: 13 months ago
Why do Microsoft keep obsessing about things like Office and such? Yes, it can run that stuff -- because it's running bloody Windows 8.

Congratulations, Ballmer. You've got an interface optimised for mouse and keyboard running on a touch-screen tablet. There's no difference to when they brought out the tablet PC around 2001. Apple's iPad was successful because it's a tablet with an OS optimised for touch, and touch only.

To paraphrase what Steve Jobs once said, he mentioned that the most difficult part of a product is deciding what not to put in. And Microsoft have tried making a product that does everything; which means it excels (no pun intended) in nothing.

The term "Jack of all trades, master of **** all" comes to mind.

Competition is good, and benefits the consumer, but Microsoft just don't get it! It's so damn frustrating how a company that big, with that much revenue and R&D can be so incompetent. They've learned absolutely nothing since their last failed endeavour in this field.

Goddammit Microsoft, get it together.
Rating: 7 Votes
Posted: 13 months ago
Siri: "Wow. Is that Windows hiding underneath?", "Aren't your fingers a little too big for all those itsy bitsy icons?", "Driver update? Antivirus? What is this?", "...Well, you get what you pay for I guess."
Rating: 7 Votes
Posted: 13 months ago
Is losing credibility their core mission?
Rating: 6 Votes
Posted: 13 months ago
That price/storage comparison is very deceiving at the end. That's just sad.
Rating: 6 Votes
Posted: 13 months ago

Why are the ribbon tabs in Word shouting at me ?


so you can hear them as you walk briskly away, searching for the iPads
Rating: 5 Votes
Posted: 13 months ago
Some really bad ad company is laughing all the way to the bank with Microsoft's money.
Rating: 5 Votes

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