Apple's annual developer conference in San Francisco.
Apple Releases New 'FaceTime Every Day' Ad
As with the other ads in the series that focused on music and photos, FaceTime Every Day highlights Apple's FaceTime app. The spot features a number of people of all ages using FaceTime in various locations across the world.
Soft music plays as a group wishes a man happy birthday from afar, fireworks are shared across long distances, and a woman uses the app to communicate with sign language.
The advertisement ends with a familiar line: "Every day more people connect face to face on the iPhone than any other phone."