Apple Now EA's Largest Retail Sales Partner
Strong performance of freemium mobile games like The Simpsons: Tapped Out, The Sims Freeplay, and Real Racing 3 helped EA post a strong $90 million in sales on smartphones and tablets. All three titles performed at record bests: The Simpsons: Tapped Out had its biggest quarter ever for sales, driving game Real Racing 3 reached 45 million downloads and has 2 million active users, and according to CEO Peter Moore, The Sims Freeplay was among the highest-grossing games on iPad.
“Our quarter was notable was for its strong digital sales,” EA chief operating officer Peter Moore said in a conference call with investors. “To that end, Apple was EA’s biggest retail partner as measured by sales. That is a first.”EA was also the #1 global publisher in the iOS games market for the June quarter, and launched its Origin gaming service on OS X earlier this year.