New Windows Tablet Ad Again Uses Siri's Voice to Poke Fun at iPad
Microsoft has posted a new television ad on YouTube for the Dell XPS 10 Tablet running Windows RT. The ad, which somewhat reminiscent of Apple's Mac vs. PC spots, use Siri's voice to compare the Windows Tablet to the iPad. A similar spot featuring the ASUS VivoTab Smart was posted last month.
Sorry, I don't zoom like that. Ouch. Ouch.
You can't put an SD card there. Or there. Or there.
You can do two things at once? That's cool.
Oh. That's not cool.
Microsoft has come under some criticism for a comparison page it posted back in May that inaccurately depicted a Windows Tablet as larger than the iPad.
The campaign is a bit of a reversal for Microsoft and other of Apple's competitors -- in general, advertising from the competition has tended to avoid mentioning Apple's iconic products in their ads.
Apple's latest advertising campaign has focused on the people using its products rather than the products themselves, a significant change from its more recent campaigns.
Popular Stories
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out.
Works in Any CarPlay Vehicle
Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
The new Apple Watch Series 12 and Apple Watch Ultra 4 have hardware changes that allow for faster charging, but you will need to use the new version of the Apple Watch Magnetic Fast Charger included in the box in order to achieve this boost. If you need extra ones for your own charging stands or travel or so forth, Apple released the new version of the charger on its online store last week, with...
Wednesday September 16, 2026 1:32 pm PDT by
Juli CloverThe iOS 27.2 beta that Apple released today adds a feature that reminds you it's your anniversary when you call someone, as long as you've added the date in the Contacts app.
On the date of your anniversary, when you go to call the person, you'll see a reminder that it's an important day so you don't forget to say something. The anniversary alert uses Call Context, a feature Apple added in...