Apple's annual developer conference in San Francisco.
Ashton Kutcher's 'Jobs' Film to Launch on August 16
Five Star Institute's Mark Hulme financed and produced the movie, which Open Road acquired in a service release deal prior to this year's Sundance Film Festival, where "Jobs" was the closing night film. Both sides decided to wait and create proper buzz before releasing "Jobs" rather than rush the movie out so soon after Sundance.
By opening after most summer blockbusters (Sony's "Elysium" is the last major title on Aug. 9) rather than mid-April, "Jobs" now stands a better chance to succeed and distinguish itself in the marketplace.
"Jobs", which stars Ashton Kutcher as Steve Jobs and Josh Gad as Steve Wozniak, is one of several Jobs-related films in the works or already released. Back in April, rumor site Funny or Die released a rather poorly received "iSteve" comedy film starring Justin Long, who had played the "Mac" character in Apple's long-running "Mac vs. PC" ad campaign.
A third film is being written by Aaron Sorkin and is the official adaptation of Jobs' authorized biography by Walter Isaacson. The film, which is still in the early stages of development, is planned to encompass three 30-minute scenes showing Jobs backstage just prior to the launches of the original Mac, NeXT, and the iPod.