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Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013

Apple is putting up new banners promoting iOS 7 at the Moscone Center where its Worldwide Development Conference is taking place next week, as noticed by MacStories.

The company had previously confirmed that the next version of the iOS operating system would be unveiled at WWDC. The extremely simple banner features a svelte number 7 against a minimalist background.

Ios7big
Click image for full size

The banner is very different stylistically from the more traditional iOS 6 banners that Apple used last year.

Some of the banners already up at the Moscone Center include the tagline 'Where a whole new world's developing'.

WWDC begins Monday with the conference opening with Apple's annual keynote presentation. The company is expected to unveil iOS 7, OS X 10.9, the iRadio streaming music service and new Mac notebook models.

Update: The 7 appears to be from Helvetica Neue Ultra Light, an extremely thin variant of Helvetica.

Thin7

Top Rated Comments

(View all)

17 months ago
OMG, Apple even made iOS thinner!
Rating: 129 Votes
17 months ago
The Scott Forstall version:
Rating: 88 Votes
17 months ago
I try to tell myself that I'm not a fanboy, but getting excited over a frickin' "7" on a banner isn't helping my case.
Rating: 65 Votes
17 months ago
In before

"Are you sure it's not the iPhone 7? It is the seventh iPhone after all!"
Rating: 64 Votes
17 months ago
I sincerely hope that 7 is more than just some new icons and flatter UI.
Rating: 33 Votes
17 months ago
9to5mac have a better quality snap of the banner.

Rating: 32 Votes
17 months ago
Intriguing. Beyond excited for a potential UI overhaul! It's much needed.
Rating: 27 Votes
17 months ago
I'm excited.

Mocked it up a little clearer in Photoshop.
Rating: 27 Votes
17 months ago
I can see it now. "This is our thinnest and lightest seven ever."

This definitely looks like a hint toward a new visual style. Monday should be the most interesting Apple keynote of the past couple years.
Rating: 25 Votes
17 months ago
The 7 is cool, but the background is way too skeuomorphic.




:D
Rating: 25 Votes

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