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Verizon CEO Claims He Convinced Steve Jobs to Add LTE to iPhone

Verizon-Wireless-LTEFierce Wireless reports that while discussing Verizon's LTE investment at the National Association of Broadcasters conference yesterday, Verizon CEO Lowell McAdam claimed that he convinced Steve Jobs to add LTE to the iPhone.
"I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE," McAdam said.
McAdam did not indicate the timing of his conversation with Jobs or whether he was CEO at the time, but he was appointed Verizon CEO in August 2011. The next iPhone released was the iPhone 4S, which did not include LTE.

In April 2011, Tim Cook had said that LTE chipsets at that point in time forced Apple to make design compromises the company wasn't willing to make. Two of those design compromises were likely battery life, as LTE chipsets consumed a lot of power at the time, and size, as the need for multiple chips required more space than Apple was willing to dedicate inside the device.

Months later, in August 2011, it was reported that Apple was testing an LTE-enabled iPhone and was hiring additional LTE engineers with the first LTE iPhone arriving as the iPhone 5 in September 2012.

At yesterday's session, McAdam also claimed that half of wireless data traffic is now video, predicting that two-thirds of Verizon's network capacity will be used for video by 2017.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

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Posted: 14 months ago
in a way, Steve convinced Verizon to convince Steve to add LTE to iPhone.

Rating: 42 Positives
Posted: 14 months ago
It's amazing what you can claim when your only source is 6 feet under.
Rating: 23 Positives
Posted: 14 months ago
Thumb resize.
Rating: 17 Positives
Posted: 14 months ago
wow, thanks Verizon d-bag! you're such a visionary, if it wasn't for you, Steve was going to insist on sticking with EDGE.
Rating: 13 Positives
Posted: 14 months ago
Yeah, the Qualcomm MDM9615M chip had nothing to do with it...
Rating: 12 Positives
Posted: 13 months ago
This is all false. **I** am the one that (personally) convinced Steve Jobs to use LTE.
Rating: 6 Positives
Posted: 14 months ago
I always wondered where the idea came from to have mobile phones use mobile technology! Now we know!
Rating: 6 Positives
Posted: 13 months ago
Apple offered the original iPhone to Verizon, but they turned it down because of Apple's insistence on control of the device for updates, the need for visual voicemail, and the lack of carrier branding on the device.

So Apple went to Cingular, which became AT&T by the time the phone was released.

Verizon came crawling to Apple by the time they realized their mistake.
Rating: 5 Positives
Posted: 14 months ago
Apple never said that no iPhone ever would get LTE - why the iPhone 4/4S had no LTE was because of the chipsets required for LTE at that time, which had a very high power drain (i remember a review of some HTC LTE device which drained the battery while navigating with LTE - while plugged in to a car charger!).

It was obvious that at some time this problem would be solved - et voila - iPhone 5!
Rating: 4 Positives
Posted: 13 months ago
Turns out, this guy's no slouch. He had a brunch with Al Gore and 6 months later - BOOM - the internet.
Rating: 4 Positives

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