Apple and Yahoo In Talks Over Deeper iPhone Partnership

YahooThe Wall Street Journal is reporting that Apple and Yahoo have been discussing how to integrate Yahoo's services more prominently in iOS, beyond powering the Weather and Stocks apps.

Yahoo also provides sports scores to Siri, but Yahoo has significant content deals related to news, sports and finance that could be tapped.

Data from Yahoo Finance and its weather site already come preloaded onto iPhones and Yahoo data like sports stats help power Apple's voice-activated "assistant" Siri. But the companies continue to discuss new arrangements, including possible deals to get more content from Yahoo Sports and Yahoo News, among other Yahoo Web properties, preloaded onto Apple devices or available through an expanded partnership with Siri, one of these people said.

The WSJ also says Yahoo would like to provide search results to Apple in Safari, but Microsoft's Bing search engine currently powers Yahoo Search and Apple has a long-term deal with Google as the default engine on iOS.

The paper did note that no deal is imminent, and negotiations appear to be in the very early stages. Former Google executive Marissa Mayer took over as the CEO of Yahoo recently and has been focusing a lot of energy on Yahoo's products and content, rather than its traditional strengths in advertising.

Top Rated Comments

4TheLoveOfTech Avatar
143 months ago
Way to partner with a winner. Yahoo is about as popular as Alta Vista.

Let's see...
Android is going to have a Facebook phone and Apple is going to have a Yahoo Phone.

I hear Netscape is looking into getting in on the action as well.
Score: 36 Votes (Like | Disagree)
Small White Car Avatar
143 months ago
Seriously though, if I ever see "Yahoo Search", or "Bing Search" on my iDevices, I'm out the door.


OMG, run!

Score: 23 Votes (Like | Disagree)
Icaras Avatar
143 months ago
Apple, you start putting Yahoo on your phones and Samsung win another customer.

Yahoo has always been on the iPhone.
Score: 20 Votes (Like | Disagree)
jlgolson Avatar
143 months ago
Way to partner with a winner. Yahoo is about as popular as Alta Vista.
You sure about that?

I wrote this four years ago and much of it remains true today.

http://gigaom.com/2009/07/16/yahoos-number-ones-so-much-more-than-search/
Score: 17 Votes (Like | Disagree)
Porco Avatar
143 months ago
Way to partner with a winner. Yahoo is about as popular as Alta Vista.
er… Yahoo have owned AltaVista since 2003, so not really.
Score: 10 Votes (Like | Disagree)
Wordman Avatar
143 months ago
Apple, you start putting Yahoo on your phones and Samsung win another customer.
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
Reasons to Not Upgrade to macOS Sonoma 14

macOS Sonoma 14.4: Reasons Not to Update

Monday March 18, 2024 9:36 am PDT by
Since Apple unveiled macOS Sonoma 14.4 on March 7, the transition to the latest software update has not been entirely smooth for everyone, and a number of issues have been reported by users that significantly impact their daily workflow. This article lists the most prominent challenges users have faced since updating to macOS Sonoma 14.4, and offers potential solutions where available. USB...