Steve Jobs' Requirements for 'Fit and Finish' Leading to Massive Cost Overruns for Apple's New Campus

In a lengthy report today, Bloomberg Businessweek takes a look at Apple's upcoming "spaceship" campus in Cupertino, noting that the project is currently one year behind schedule and roughly $2 billion over budget.

Since 2011, the budget for Apple’s Campus 2 has ballooned from less than $3 billion to nearly $5 billion, according to five people close to the project who were not authorized to speak on the record. If their consensus estimate is accurate, Apple’s expansion would eclipse the $3.9 billion being spent on the new World Trade Center complex in New York, and the new office space would run more than $1,500 per square foot—three times the cost of many top-of-the-line downtown corporate towers.

According to the report, Apple is working to shave $1 billion from the cost of the project before beginning construction.

apple_campus_2_rendering
Bloomberg Businessweek pins much of the responsibility for the cost issues on Steve Jobs, whose insistence on design and construction quality as well as unusual and expensive construction methods have defined the project.

The true expense of the campus lies not in green tech, though, as much as the materials—as well as what product designers call “fit and finish.” As with Apple’s products, Jobs wanted no seam, gap, or paintbrush stroke showing; every wall, floor, and even ceiling is to be polished to a supernatural smoothness. All of the interior wood was to be harvested from a specific species of maple, and only the finer-quality “heartwood” at the center of the trees would be used, says one person briefed on the plan last year.

Among other unique details contributing to project costs:

- 6 square kilometers of curved glass manufactured by Seele in Germany using specialized processes to prevent clouding or distortions. Seele has doubled the size of its production facility to accommodate the project.

- Per Jobs' orders, gaps between surfaces should be no more than 1/32 of an inch, far tighter than the typical 1/8 inch standard in U.S. construction.

- Polished concrete ceilings are to be cast in molds and then raised into position to ensure uniformity, rather than being cast in place. The requirement "left one person involved in the project speechless."

The report notes that investors concerned over Apple's falling stock price and looking for the company to return more cash to shareholders are questioning Apple's commitment to following through on Jobs' vision for the new campus. The company may, however, have little choice in the matter if it seeks to maintain its image as an iconic and visionary company in the post-Jobs era.

Top Rated Comments

Cloudsurfer Avatar
145 months ago
They have 140 billion on the bank. They can afford it. I hope they stay true to the vision of Jobs.
Score: 103 Votes (Like | Disagree)
Kissaragi Avatar
145 months ago
They have the money, why not make something amazing.
Score: 70 Votes (Like | Disagree)
idkew Avatar
145 months ago
Steve's dead. Be sane and move on.
Score: 55 Votes (Like | Disagree)
davie18 Avatar
145 months ago
They should make the pond in the centre the shape of the apple logo.
Score: 51 Votes (Like | Disagree)
MattJessop Avatar
145 months ago
I've gotta be honest, the level of dedication and perfection they put into this should match what they claim to do for products. They have the money, so I say why not.

Is it the most efficient way to spend the money? No. But that drive for perfection should really be embodied in every facet of the company if thats the standard you expect, including the building. That's what I like about Apple, the tiny little details that make such a difference.
Score: 44 Votes (Like | Disagree)
peteullo Avatar
145 months ago
These are the things you have to love about Steve Jobs... He was always strived for perfection. Impressive!
Score: 43 Votes (Like | Disagree)

Popular Stories

iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
ChatGPT for Mac

OpenAI Announces ChatGPT App for Mac, GPT-4 for Free, and More

Monday May 13, 2024 10:43 am PDT by
At its Spring Update event, OpenAI announced that it will be releasing a desktop app for the Mac, as seen in the screenshot below. The app will be rolling out to ChatGPT Plus subscribers starting today, ahead of a wider launch "in the coming weeks." "With a simple keyboard shortcut (Option + Space), you can instantly ask ChatGPT a question," OpenAI's press release says. In addition, Voice...
CarPlay Sound Recognition

Apple Previews Three New CarPlay Features Coming With iOS 18

Wednesday May 15, 2024 9:18 am PDT by
Apple today previewed new accessibility features coming with iOS 18 later this year, and this includes some new options for CarPlay. Apple highlighted three new features coming to CarPlay: Voice Control: This feature will allow users to navigate CarPlay and control apps with just their voice. Color Filters: This feature will make the CarPlay interface visually easier to use for...
iOS 17

Apple Releases iOS 17.5 With Cross-Platform Tracking Detection, EU App Downloads From Websites and More

Monday May 13, 2024 10:04 am PDT by
Apple today released iOS 17.5 and iPadOS 17.5, major updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5 updates come more than two months after the launch of iOS 17.4 and iPadOS 17.4. iOS 17.5 and iPadOS 17.5 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. In the European Union, ...
apple tv 4k red image

Apple Releases tvOS 17.5

Monday May 13, 2024 10:01 am PDT by
Apple today released tvOS 17.5, the fifth update update to the tvOS 17 operating system that came out last September. tvOS 17.5 comes two months after the release of tvOS 17.4. tvOS 17.5 can be downloaded using the Settings app on the ‌Apple TV‌. Go to System > Software Update to get the new software. ‌Apple TV‌ owners who have automatic software updates activated will be upgraded to ...
macos sonoma 4

Apple Releases macOS Sonoma 14.5 With Apple News+ Improvements

Monday May 13, 2024 10:04 am PDT by
Apple today released macOS Sonoma 14.5, the fifth update to the macOS Sonoma operating system that launched last September. macOS Sonoma 14.5 comes more than two months after the launch of macOS Sonoma 14.4. The ‌‌‌‌‌macOS Sonoma‌‌‌ 14.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.7...