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Apple Runs New 'Hollywood' iPad Spot During the Oscars

Apple ran a new iPad television advertisement tonight during the Academy Awards telecast. The spot follows the same theme as Apple's two prior ads, 'Alive' and 'Together'.

They highlight some of the 300,000 apps made specifically for the iPad, using a variety of words to describe them. The 'Hollywood' ad for tonight uses 'Lights', 'Camera', and 'Action'.


Apps featured in the new ad include iMovie, the iTunes Store, Polaroid, Apple Maps, Action Movie FX, and more, as well as clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Top Rated Comments

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23 months ago
bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!
Rating: 41 Votes
23 months ago
Why do they have to yell out the words?? It would be so much better if it was just the text and background music...
Rating: 26 Votes
23 months ago
Why is no one mentioning Steve's birthday today? :(
I'm surprised...

I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.
Rating: 16 Votes
23 months ago
At least they didn't yell out "iPad!" at the end.
Rating: 13 Votes
23 months ago
I've grown to hate these after the previous two. Now this one?!
Rating: 9 Votes
23 months ago
that was obnoxious :(
Rating: 9 Votes
23 months ago

bbubububububububububububububum

-What!

bbubububububububububububububum

-The!

bbubububububububububububububum

-Hell?!


Fail...

The words are "Lights," "Camera," "Action."

Yes I know you were trying to make a point, but it didn't work. :rolleyes:

I seriously laugh at those who say these ads are annoying and loud. Get a grip people, it's a 30 second ad and they 'yell' every 10 seconds for .5 second. Not that bad people. Maybe some are on their computers too much and the slightest noise hurts their ear drums. :( Hope none you live the big city, you might hear a car honk or someone sneeze in your home. :p

:rolleyes:
Rating: 8 Votes
23 months ago
Dislike.
Rating: 8 Votes
23 months ago

Why is no one mentioning Steve's birthday today? :(
I'm surprised...

I kind of wish the one's who one an Oscar for Brave would have mentioned him or something.


I was thinking the same. Happy Birthday Steve!!

P.S These ads make me cringe a little.
Rating: 7 Votes
23 months ago

Light! Camera! and Action!

are words traditionally called out loudly by the director in a film production. It doesn't have the same impact if he whispers it.


Yeah, I understand the words, I just don't like the yelling. It's not that ad specifically, they do the same in all of them. And I don't think the yelling is necessary to get the message across (no whispering needed either).
Rating: 7 Votes

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