New York Times Columnist Goes Undercover, Secretly Creates Best-Selling App
The app he created, Bobo Explores Light, received an Apple Design Award and a number of other accolades and praise. Tedeschi used a pseudonym to avoid any favorable treatment by Apple or anyone else because of his job at the Times, and after the app proved so successful, he was moved from Gadgetwise to a gardening column.
"I was floored by how well it did," Tedeschi told The Post. He said his contact at Apple was "speechless" when he broke the news he was behind “Bobo,” which copped a slew of Apple awards.Bobo Explores Light for iPad is available for $4.99 on the App Store. [Direct Link]
"Bobo," created with two executives at Game Collage, has hit No. 1 in 12 countries in both the education and book categories.
Costing $4.99, "Bobo," which launched Sept. 15, 2011, is currently the No. 72 top-grossing iPad app, according to AppData, and is the first children’s educational app to make the App Hall of Fame.