Frog Design's Hartmut Esslinger Reveals Early Apple Designs in New Book - MacRumors
Skip to Content

Frog Design's Hartmut Esslinger Reveals Early Apple Designs in New Book

by

esslingerDesignboom (via The Verge) today got a hold of some photographs of early Apple computer designs from Hartmut Esslinger's new book, Design Forward.

Esslinger founded Frog Design, the company that Apple partnered with in the 1980s and '90s to come up with a design strategy. Frog Design was responsible for the Apple IIc, which led to the "Snow White" design language that persisted in Apple products through 1990.

This was the stylization that originally included off-white or platinum coloration, vertical and horizontal stripes for decoration, and a three-dimensional logo inlaid into the product case.

Frog Design also worked on several other prospective Apple products, which were never manufactured, including a telephone/tablet hybrid deemed the "Macphone," a simple, small-screened computer with a wireless mouse and keyboard, named the "Baby Mac," and a set of tall, space-aged computers called "Macintosh Studies."

macphone1
Macphone

babymac
Baby Mac

macintoshstudies1
Macintosh Studies

Designboom has a full range of pictures of 10 different conceptual product designs available, along with a few excerpts of text from the book.

Design Forward, Esslinger's Book will be released on January 16, 2013.

Top Rated Comments

bushido Avatar
179 months ago
the baby mac looks cute ^^
Score: 13 Votes (Like | Disagree)
179 months ago
this guy looks like Lincoln.
I think you may be on to something: :p

Score: 10 Votes (Like | Disagree)
179 months ago
this guy looks like Lincoln.
Score: 5 Votes (Like | Disagree)
GoCubsGo Avatar
179 months ago
That baby Mac is pretty awesome. I think the idea of IR tech sounds plausible for wireless.
Score: 3 Votes (Like | Disagree)
179 months ago
I want to know what wireless technology they would've used for the mouse and keyboard all the way back then. It's not like wifi and Bluetooth were things yet, much less commonplace.
It probably would've used Infrared technology like that used in TV remotes.
Score: 3 Votes (Like | Disagree)
179 months ago
I want to know what wireless technology they would've used for the mouse and keyboard all the way back then. It's not like wifi and Bluetooth were things yet, much less commonplace.

IBM's PCjr had an infrared wireless keyboard in 1984. While the design of the keyboard was much maligned, it connected nicely if the signal wasn't blocked. Interestingly, it would also connect through a wired connection, something that would be quite handy on modern wireless keyboards.
Score: 2 Votes (Like | Disagree)

Popular Stories

8 CarPlay Features in iOS 27 Feature

Which iOS 27 CarPlay Features Actually Work in Your Car?

Thursday September 17, 2026 4:17 am PDT by
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out. Works in Any CarPlay Vehicle Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
Apple Watch New Charging Puck

Here's Why a New Apple Watch Charging Puck Was Just Released

Wednesday September 16, 2026 8:53 am PDT by
The new Apple Watch Series 12 and Apple Watch Ultra 4 have hardware changes that allow for faster charging, but you will need to use the new version of the Apple Watch Magnetic Fast Charger included in the box in order to achieve this boost. If you need extra ones for your own charging stands or travel or so forth, Apple released the new version of the charger on its online store last week, with...
ios272anniversary

iOS 27.2 Could Save Your Marriage

Wednesday September 16, 2026 1:32 pm PDT by
The iOS 27.2 beta that Apple released today adds a feature that reminds you it's your anniversary when you call someone, as long as you've added the date in the Contacts app. On the date of your anniversary, when you go to call the person, you'll see a reminder that it's an important day so you don't forget to say something. The anniversary alert uses Call Context, a feature Apple added in...