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Microsoft Details Surface Pro Pricing Amidst Reports of Poor Sales of RT Version
Instead of running Windows RT like the standard version of the Surface released earlier this month, the Surface Pro tablet will run the full version of Windows 8. The tablet will ship with a Surface pen, but it does not include a Touch or Type Cover, each of which cost another $100. While the official announcement didn’t include information on the Surface Pro’s battery life, the spec list on Microsoft’s website lists a 42 watt-hour battery.
Engadget, however, discovered a tweet from a curious Twitter user revealing that the tablet will have a battery life half as long as the Surface RT. After asking for more information on the battery, the user received a reply directly from Microsoft’s official Twitter account:
@shahroom Hey Shahroom, #Surface pro will have approximately half the batter life of Surface RT. — Surface (@surface) November 29, 2012The RT version of the Surface officially has an eight hour battery life with some testers finding slightly longer running times, implying that the Surface Pro will feature a battery life of roughly four-and-a-half hours, less than most laptops. This low battery life information comes at a time when Microsoft is seeing poor sales of the Surface RT. A report on Black Friday from Piper Jaffray revealed that the brick and mortar Microsoft stores experienced low Surface sales in comparison to iPad sales at the Apple Store.
There was 47% less foot traffic at the Microsoft (MSFT) outlet than the Apple (AAPL) store. Shoppers bought 17.2 items per hour at the Apple Store and only 3.5 items per hour at the Microsoft Store. All but two of the Microsoft purchases were X-Box games. Shoppers at the Apple Store bought an average of 11 iPads per hour. Despite heavy TV, print and billboard advertising for the new Microsoft Surface tablet, not one was sold sold during the two hours Piper Jaffray spent monitoring that store. Doesn’t bode well for Microsoft’s answer to the iPad.A recent report from Digitimes also indicates that Microsoft has reduced its tablet orders and may consider lowering the price of the Surface RT.
The upstream supply chain of Microsoft’s Surface RT has recently seen the tablet’s orders reduced by half, and with other Windows RT-based tablet orders also seeing weak performance, sources from the upstream supply chain believe the new operating system may not perform as well as expected in the market. Microsoft originally expected to ship four million Surface RT devices by the end of 2012, but has recently reduced the orders by half to only two million units. The sources also noted that Microsoft may consider reducing its Surface Pro price to attract more consumers; however, such a decision may put the already awkward relationship between the software giant and notebook vendors in an even worse situation.The Surface RT is currently available from Microsoft for $499 for the entry level 32GB tablet. There was no specific release date mentioned for the Surface Pro, but it is expected to be released in January 2013.