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Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'

Apple has started airing two new television ads for the iPad mini, the second and third spots released for the iPad mini. Apple previously released the 'Piano' ad that was shown during the iPad mini media event.


The first ad, 'Books', focuses on the abilities of the iPad mini as an e-reader. It shows the full-size iPad and the iPad mini side-by-side both opening and closing books in iBooks. The ad uses clever pairings of books to draw comparisons between the larger and smaller tablets: The Sun Also Rises and The Valley of the Moon; East of Eden and How the West Was Won; and, Moby Dick and Gone Fishing.


The second ad, called 'Photos', uses the same side-by-side format as the other two iPad mini ads. This time, Apple shows off iPhoto for iOS with the 60's classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background.

Top Rated Comments

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19 months ago

They should just bring back the PC Guy.

And Honey Boo Boo could play the iPad Mini Girl.


Hello! I am an iPad!

And I am an iPad Mini!
Rating: 34 Positives
19 months ago
I guess I am biased, but these commercials look to be some of the best commercials Apple has made in a while.
Rating: 32 Positives
19 months ago

the book one doesnt even make any sense


"The Sun Also Rises" and "The Valley of the Moon".
"East of Eden" and "How the West was Won"
"Moby Dick" and "Gone Fishing" (Captain Ahab was fishing... for a whale)
Rating: 31 Positives
19 months ago
the book one doesnt even make any sense
Rating: 24 Positives
19 months ago
They should just bring back the PC Guy.

And Honey Boo Boo could play the iPad Mini Girl.
Rating: 17 Positives
19 months ago
I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
Rating: 15 Positives
19 months ago
The Books one... :confused:
Rating: 13 Positives
19 months ago

I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...


Smaller DPI then 10".
It is not that bad on iPad 2, better on mini.
Rating: 12 Positives
19 months ago
i like the 'Photos' ad, very different way of looking at things! clever!
Rating: 12 Positives
19 months ago

I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...


Ding ding...was going to say the same thing.

They would have crushed it with putting retina on this...everyone knows it's coming...ridiculous they left it off.
Rating: 11 Positives

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