Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'
Apple has started airing two new television ads for the iPad mini, the second and third spots released for the iPad mini. Apple previously released the 'Piano' ad that was shown during the iPad mini media event.
The first ad, '
Books', focuses on the abilities of the iPad mini as an e-reader. It shows the full-size iPad and the iPad mini side-by-side both opening and closing books in iBooks. The ad uses clever pairings of books to draw comparisons between the larger and smaller tablets:
The Sun Also Rises and
The Valley of the Moon;
East of Eden and
How the West Was Won; and,
Moby Dick and
Gone Fishing.
The second ad, called '
Photos', uses the same side-by-side format as the other two iPad mini ads. This time, Apple shows off
iPhoto for iOS with the 60's classic song
Two of a Kind by Bobby Darin and Johnny Mercer in the background.
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