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Apple Posts New 'Colors' TV Ad for 13" MacBook Pro With Retina Display

Apple has posted a new television ad for the 13" MacBook Pro with Retina Display. The spot showcases a number of different Apple apps including Mail, Final Cut Pro, Aperture, and iTunes. The new machine is aimed at "the pro in all of us."

Introducing the new 13" MacBook Pro.

With the stunning Retina display.

For the pro in all of us.

Top Rated Comments

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19 months ago
13" Air is better bang for the buck, honestly.
Rating: 34 Positives
19 months ago
1699 for a 13" laptop without a dedicate graphics card is batpoop insane.
Rating: 31 Positives
19 months ago
"For the pro in all of us."

Code for "not a pro machine."
Rating: 26 Positives
19 months ago
The definition of "Pro" changes a lot at apple... :D Especially on the 13" model of the MBP :P
Nice machine though
Rating: 16 Positives
19 months ago
The pro in me wants a discrete GPU. :p
Rating: 15 Positives
19 months ago

I have no idea how Apple is not ashamed to call it PRO.


They've obviously lost touch. I mean exactly what does making the iMac thinner accomplish. The stand is the exact same size so its not saving any desk space. No one was asking for a thinner ,machine and its not even a portable machine so there absolutely no benefit to it. It also looks really awkward from the side. Not the three quarter view apple only shows on their website. The price also went up and they are now using cheap 5400rpm drives. There's no excuse. 7200rpm 2.5 inch drives are not some sort of hidden mystery. They are all over the place. Apple clearly has no interest in catering to professionals. They clearly emphasize form over function, now to a degree that goes beyond the benefits of a smaller form factor. Even more embarrassing is the fact that the Mac pro is coming up on 4 years without a real update.
Rating: 12 Positives
19 months ago

The pro in me wants a discrete GPU. :p

Right, because you cannot edit video or drive a couple of displays with the Intel 4000? :rolleyes: Let me guess, you are a "pro" gamer?

If you can update the CPU to an i7 quad core, that is all you really need.

Show me a laptop with the resolution of the 13" MBP let alone the 15" model made by any other company. I'm waiting.

Seriously, you can edit 2K video with ease on either the 13" or 15" model and the latter can display close to 3K resolution giving you a pretty good idea of what 4K video will look like.

For non-gaming, the CPU, memory bandwidth and I/O speed is more of a factor than discrete graphics.

@KPOM: Don't mind Mr. Dee. He thinks that he needs discreet graphics to post faster to facebook. :p
Rating: 9 Positives
19 months ago
I don't like this Ad.
Rating: 9 Positives
19 months ago

They've obviously lost touch. I mean exactly what does making the iMac thinner accomplish.


For starters, I think it looks nicer. Apple has always valued design. Plus, it is no secret that they want to eliminate the optical drive. I don't agree with John C. Dvorak often, but he's right with his column that Apple is the most fashionable tech company right now. That's probably why they attract premium prices. People buy Apple for the same reason they buy BMWs or Audis. However, a Mac, iPad, or iPhone is much more affordable.

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Introducing the new 13" MacBook Pro.

With the stunning Retina display and underpowered hardware.

For the broke pocket in all of us.


:confused: It has the same internals as the regular 13" MacBook Pro. The resolution of the rMBP is about the same as the Apple Thunderbolt Display. No one complained that the old 13" Pro couldn't drive a Thunderbolt Display.

So it won't play Crysis 2. That doesn't mean it isn't a "pro" device (unless you are a professional game player).
Rating: 8 Positives
19 months ago
Introducing the new 13" MacBook Pro.

With the stunning Retina display and underpowered hardware.

For the broke pocket in all of us.
Rating: 8 Positives

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