Several MacRumors readers have noted that Apple has added a new "Apple Events" icon to the Apple TV, with the company revealing that it will be streaming today's media event live.
It is unclear if the video stream will be available through other means such as on apple.com, but Apple will presumably be updating its site with more details if the stream will be available through multiple channels.
The new channel also offers users the ability to watch several previous Apple events dating back to June 2011.
Apple has offered live video streams of its events several times in the past, but has not done so in several years until today. The most recent event for which Apple provided a live video stream prior to today was its "Back to the Mac" event in October 2010.
Update 6:22 AM: Apple will also be streaming the media event through its website.
Tuesday September 15, 2026 1:43 am PDT by Tim Hardwick
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Tuesday September 8, 2026 10:19 am PDT by Joe Rossignol
The next Apple TV 4K will be equipped with an A19 or A19 Pro chip, according to evidence in Apple's code uncovered by MacRumors contributor Aaron Perris. In particular, the device's model identifier points towards the A19 generation of chips.
Accordingly, the next Apple TV would have 8GB or 12GB of RAM, up from 4GB in the current 2022 model with the A15 Bionic chip. Other rumored upgrades for...
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas.
You can get started by signing up on Apple's beta website and then opting in to the public beta by...
Stupid decision. Most people are at school/work during that time and don't have access to an Apple TV and a real TV. Who are they streaming to, really?
Stupid decision. Most people are at school/work during that time and don't have access to an Apple TV and a real TV. Who are they streaming to, really?
Oh, maybe the other 6.6 billion people that don't live in the US?
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
