Samsung to Cease Providing LCD Panels to Apple in 2013
The Cupertino, California-based firm has been lowering its reliance on Samsung-manufactured displays for use in its popular i-branded devices as it is leveraging its influence to source components from Samsung’s rivals attracted by better pricing.The report claims that Samsung shipped approximately 15 million LCD panels to Apple in the first half of 2012, with the pace falling to 3 million panels in the third quarter and expected to drop to 1.5 million in the fourth quarter as Apple has shifted to other suppliers.
“We are unable to supply our flat-screens to Apple with huge price discounts. Samsung has already cut our portion of shipments to Apple and next year we will stop shipping displays,” said a senior Samsung source, asking not to be named, Monday.
Samsung is reportedly not involved in LCD production for the "iPad mini", with LG Display and AU Optronics said to be handling component production. And with Apple reportedly cutting back on memory orders from Samsung and now designing its own A-series chips while using Samsung simply as a contract foundry, it seems clear that Apple is steadily reducing its reliance on Samsung as the two companies have continued to face off both in the marketplace and in courtrooms around the world.