As noted by several MacRumors
readers, searches for "iPhone-5"
on Apple's site are currently yielding a number of search results revealing that Apple will indeed be calling the new iPhone the "iPhone 5". The results point to several currently-inactive iPhone 5 pages including the press release announcement and a "tips" page.
Update 6:45 AM
: 9to5Mac has also spotted
a link to an inactive press release announcing the new iPod touch and iPod nano.