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Apple Posts iPhone 5 Promotional Video

As is typical for Apple product launch events, the company has posted a video giving a behind-the-scenes look at the development and manufacturing of the iPhone 5. Both Jony Ive and Bob Mansfield make appearances.

By making the screen taller but not wider, you can see more of your content but still comfortably use it with one hand. And yet, even with the larger display, iPhone 5 is the thinnest, lightest iPhone we've ever built.

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25 months ago

Or to put it another way. We cannot hold tolerances tight enough in our manufacturing process, so we rummage around and find two parts that fit together.

They said the iPhone 5 are identical to a few microns because of this process. Do you know how accurate a micron is? This measurement is often used on scientific or medical instruments. I am sure there are other smartphones out there that are identical to a few MILLIMETRES (1000 microns). The iPhone 5 has a tolerance of just 7 microns.

This is by far the most precise piece of electronics Apple has ever built.
Rating: 10 Votes
25 months ago
Rating: 10 Votes
25 months ago
Great video, but did anyone notice the tiny scratches on the chrome Apple logo?

Seems a little odd for apple...
Rating: 8 Votes
25 months ago

worst keynote ever


Sounds like someone spent too much time on MacRumors before the keynote...:D
Rating: 8 Votes
25 months ago
Wow Jony really looks tanned. Probably just came from a vacation this morning. It shows how much work actually went in designing the iPhone 5. :D
Rating: 7 Votes
25 months ago
worst keynote ever
Rating: 7 Votes
25 months ago
Or to put it another way. We cannot hold tolerances tight enough in our manufacturing process, so we rummage around and find two parts that fit together.
Rating: 6 Votes
25 months ago
Who ever takes pictures of these devices (on their website) do know how to make you wanna click that "buy now" button, damn!!:cool:
Rating: 5 Votes
25 months ago
Finally made the background music of an Apple vid.
(Always from Hello Hurricane)
Rating: 5 Votes
25 months ago

Or to put it another way. We cannot hold tolerances tight enough in our manufacturing process, so we rummage around and find two parts that fit together.


You ever work with CNC machines before? There are always differences from part to part.

Nothing wrong with "hand fitting" to find the cleanest mating of surfaces. The consumers will certainly appreciate it.
Rating: 5 Votes

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