Apple Staffing Up for iPhone 5 Pre-orders Beginning on Morning of Friday, September 14?
Apple's policies for pre-orders of its popular iOS devices have varied over the years, with the iPhone 4S being scheduled for a 12:01 AM Pacific Time launch on the Friday following the media event, although Apple's pre-orders didn't actually begin until nearly 45 minutes after the appointed time.
Last month, iMore reported that pre-orders were scheduled to begin on the same day as the media event, with availability set for nine days later. An exact timeframe for the pre-order launch was not given in the report, but a same-day window likely pointed toward pre-orders going live soon after the event as the Apple online store comes back online.
MacRumors is now hearing that pre-orders may not begin tomorrow following the media event and that they may instead start on Friday morning in a scenario similar to last year's debut. We're hearing that certain portions of Apple's online sales support team are significantly increasing their staffing levels beginning at 6:00 AM Eastern on Friday, with a major surge for the initial shift beginning at that time and a sustained level of high staffing for at least the remainder of the day.
It is unclear whether pre-orders would begin immediately at the 6:00 AM shift start or some time shortly afterward, but these staffing levels suggest that customers may have to wait until the end of this week to pre-order their new iPhones for delivery a week later.
Popular Stories
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
Top Rated Comments
People always say the above as if it is a bad thing. If you were running a company and launching new products, you would probably want as much fanfare and buzz as possible to drive sales.
Apple is in business to make money. So far their launch strategies have worked out pretty well for them, I'd say.
Hopefully they do open up orders right after the keynote.
Hahaha, yeah, that buying momentum can sneak up on you:
"OK, iPhone 5, let's see in black, same data plan ... oh what the heck, new MBP retina, 27" Thunderbolt display ..." :D