Pre-orders and previews underway ahead of launch.
Apple Releases (PRODUCT) RED Bumper for iPhone 4S/4
The new bumper is currently shipping in 4-6 business days from Apple's online store.
Apple has participated in the (PRODUCT) RED campaign against AIDS for a number of years, first introducing a red iPod nano in late 2006. The company has continued to offer several different (PRODUCT) RED items since that time, currently supporting the project with red iPod nano models, red iPad Smart Covers and Smart Cases, and now the red iPhone bumper. At an Apple town hall meeting for employees back in February, Tim Cook noted that sales of (PRODUCT) RED Apple products have generated over $50 million for the charity.