Media event set for September 9, launch likely ~10 days later.
Apple's OS X Mountain Lion Up-to-Date Application Goes Live Ahead of Public Launch [Updated]
While the company has yet to officially announce it and almost certainly will not do so until OS X Mountain Lion itself actually launches, the company's Up-to-Date online application form is already live. Users are required to enter their date and location of purchase for the qualifying Mac, fill out personal contact information, and enter the serial numbers of machines eligible for the free upgrade to OS X Mountain Lion. Once all information has been submitted, Apple generates a reference number for the claim and the actual redemption code is delivered via email.
In our testing, the redemption code arrived as a password-protected PDF attachment within seconds of submitting the online form, with a second email containing a password for opening the PDF arriving at the same time.
Dear Apple Customer,
Thank you for participating in the OS X Mountain Lion Up-To-Date program. The content code that allows you to download and install OS X Mountain Lion from the Mac App Store is in the file attached below. You will receive the password to unlock the attached files in a separate email. Your content code may be redeemed immediately through the Mac App Store and will not expire.
Please follow these steps to redeem your copy of OS X Mountain Lion:
1. Open the Mac App Store application.
2. Select “Redeem” in the Quick Links section of the Mac App Store.
3. Enter your content code.
If you have questions regarding the redemption or installation of your software from the Mac App Store, visit www.apple.com/support/mac/app-store/.
To redeem your content code you need the latest version of the Mac App Store application, an Apple ID, and Internet access (fees may apply). You can create an Apple ID at appleid.apple.com/us.
As a reminder, content codes may not be resold and can only be redeemed by people above the minimum age specified by the terms and conditions of the Mac App Store in your country. Apple is not responsible for lost or stolen content codes. You may review the Terms of Service for the Mac App Store at www.apple.com/legal/itunes/ww/.
Thank you for choosing Apple!
Attempting to redeem the OS X Mountain Lion code in the Mac App Store does not yet provide access to the update, however, as it has yet to go live in the store. Entering the code simply yields an error noting that it is "not recognized as a valid code".
OS X Mountain Lion will be released later this month, with hints suggesting that it could arrive this Wednesday, July 25.
Update 10:12 AM: Apple appears to have taken the Up-to-Date application offline.