Rovio CEO Mikael Hed told a Finnish TV channel that the game will focus on Alex, "a curious young boy who loves to build things." The Next Web quotes Ville Jeijari, Rovio's VP of franchise development:
The "gameplay is a perfect fit in our arsenal with its approachable, fun and highly addictive take on the physics puzzler genre," adding "We are currently reworking the title to enhance it, and getting ready to re-introduce it in a true 'expect the unexpected' Rovio style launch to an even larger audience."
Casey's Contraptions, which has since been deleted from the App Store, was an educational physics-based title that launched a year ago. Amazing Alex should have somewhat similar gameplay, but polished to Rovio's exacting standards.
Help Casey get his toys back by building crazy contraptions. Create Rube Goldberg-like machines with toys and everyday items to solve puzzles and playtime scenarios. See the solutions your friends came up with, and share your own instantly with Game Center.Rovio expects to launch Amazing Alex at some point in the next two months.
The fun doesn't stop there! Create your own contraptions with the toys you get back, and challenge your friends through email to solve them. You can use slingshots, RC trucks, darts, ropes, magnets, balloons, trapdoors, punching gloves, and more. Let's see who can come up with the craziest inventions!