Apple's annual developer conference in San Francisco.
Apple Releases Television Commercial for 'The New iPad'
As it always does when it releases a new product, Apple has produced an elegant television commercial for the new iPad. Unsurprisingly, the ad focuses solely on the retina display, something that Apple feels sets the iPad apart from the other tablets on the market.
The ad doesn't talk about specifications or price. Instead, it shows the iPad being used to edit a photograph, read a book, watch a movie, and draw a picture.
When a screen becomes this good, colors are more vibrant. Words are pin sharp. Everything is more brilliant. Because when a screen becomes this good, it's simply you and the things you care about. The stunning Retina Display on the new iPad.