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Apple Creates a New App Store Category Called 'Catalogs' on Eve of Media Event

On the eve of the Apple media event for the iPad 3, Apple has added a new category in the App Store. The new category is called "Catalogs" and seems to be not yet fully deployed.


Several existing apps have already been placed into the Catalogs category, including Catalog Spree (pictured above), SkyMall, MTG Merchant and more. These apps have long existed in the App Store and have now been recategorized to "Catalogs". The apps had previously been listed under the Lifestyle and Utility sections of the App Store.

The Catalogs category is not yet fully deployed to the App Store, and is not accessible directly from the App Store's category listings. Linking directly to the Catalogs category in the App Store presently shows an empty list.

Joaquin Ruiz, CEO of Catalog Spree, seems to believe that the timing could be related to the media event tomorrow. Ruiz said in an email, "Adding an app category is not something that Apple does lightly and we believe Apple's decision reflects the importance of this usecase in the Apple App Store ecosystem."

Apple is hosting a media event tomorrow in San Francisco. The timing of the App Store changes are suggestive that it may be related to the event.

Top Rated Comments

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36 months ago
Scanned over that image quickly and had to backtrack. I thought it said, "Catalog Spree by Pedophiles".
Rating: 8 Votes
36 months ago
why do people just accept "Facebook login" as a fact of life now? You like linking all your activities to totally eliminate your privacy? You enjoy routing your FB username and password through as many internet connections as possible? You have just resigned yourself to the fact that you are nothing more than a drone to be tracked, marketed to, and sold? Or is it just laziness?
Rating: 6 Votes
36 months ago
Also Apple has tweaked the App Store on the iPad

http://www.cultofmac.com/150835/apple-introduces-more-speed-and-design-improvements-to-the-ipad-app-store/
Rating: 5 Votes
36 months ago
Pretty soon, we won't be getting anything else in the mail. It will all be delivered to our iPads digitally. Just baby steps, this won't happen overnight.
Rating: 5 Votes
36 months ago
Good. I welcome the new category. That's 3+ less apps that I want in my search results in any other category.
Rating: 3 Votes
36 months ago
If they make a new Catalogs App - it better darn well go into a folder when I want it to!
Rating: 3 Votes
36 months ago
NFC. Swipe your credit card to purchase something.
Rating: 3 Votes
36 months ago
Who cares about a stupid catalog section in the app store? Last I heard, we're getting a new iPad tomorrow. This post is like a news article about limited supply of green and red wrapping paper on christmas eve. Just give me my presents!
Rating: 2 Votes
36 months ago

I wonder if apps in this category have to pay the same 30% or whether they'll get to pay a reduced percentage for things purchased through the app. I can't see it being very popular for catalog companies if this isn't the case...


Apple currently doesn't take a cut from these apps, why would they start tomorrow? Apple only takes a cut of content sold and used on their platform. This has always been the case. You can still buy goods from Amazon, eBay, Target, etc. and Apple doesn't take a cut of that.
Rating: 2 Votes
36 months ago
Grrr...it's spelt Catalogue ;)
Rating: 1 Votes

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