Media event set for September 9, launch likely ~10 days later.
Apple Announces Countdown to 25 Billion App Store Downloads with $10,000 Gift Card Prize
As of today, nearly 25 billion apps have been downloaded worldwide. Which is almost as amazing as the apps themselves. So we want to say thanks. Download the 25 billionth app, and you could win a US$10,000 App Store Gift Card. Just visit the App Store and download your best app yet.Users can enter the promotion either by purchasing/downloading an app from the App Store or by filling out an entry form. The contest winner will be the individual who either downloads the 25 billionth app as determined by Apple or who submits the alternate entry form immediately after the 24,999,999,999th app download, whichever comes first.
Apple has run similar promotions in the past, with a nearly identical one for ten billion App Store downloads taking place just over a year ago and another one for ten billion iTunes Music Store downloads coming in February 2010. Earlier promotions occurred at the one billion song and app marks and at the 100 million song milestone.