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Apple Grabs 19% of U.S. Consumer Electronics Dollars in Holiday Quarter

Monday February 13, 2012 10:27 am PST by Jordan Golson
Apple captured "19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter of 2011 according to NPD. Not coincidentally, the holiday season was also the best quarter in Apple's history.

Not only was Apple by far the most successful consumer electronics brand for the second year in a row, Apple Retail has the third most revenue of any electronics retailer, coming in behind only Best Buy and Walmart. Apple was the only brand in the top five to post a sales increase from 2010, with receipts for 2011 rising more than 36 percent in the U.S. on the back of the iPad 2 and iPhone 4S.


Tablet sales have more than doubled as a share of consumer electronics dollars, going from 5.1 to 10.7 percent. That's especially good news for Apple -- the iPad's 40 million units sold made up nearly 60 percent of tablet sales in 2011.

HP, Samsung, Sony, and Dell all saw declines in sales from 2010 to 2011, according to NPD's report, with Sony and Dell taking the biggest hits.
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Rodimus Prime
17 months ago

You're absolutely right. I misread the chart. I thought it showed Apple's share of each category.

But that gets back to the original question. There is no indication whether or not the iPod touch was included in the video game player category. Is there?


nope. This is one of those cases where mac rumors did a very miss leading writing in how it placed the chart. It is an example of how our media in general has become in being very miss leading in how it places it graphics and does what I call shoddy journalism.
Rating: 5 Positives
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*LTD*
17 months ago

Has any single company ever done this before? :eek::confused:


And it's all demand-driven. It's not a universal-licensing scheme with an ocean of OEMs to flood the market.
Rating: 4 Positives
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Rodimus Prime
17 months ago

Double dipping? The revenue would only count once per category. And once overall.

It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose. (Hypothetically. I have no idea if the iPod touch or the iPhone is the most popular.)


Simple when you add all the categories up it should add up to around 100%+/-. The amount off should only be from rounding errors in said chart so less than 1%

Double dipping causes it to be thrown off and makes it harder to track how each market is growing or shrinking because you double dip.

As it shows over 58% of the market is electronic toys.
Rating: 3 Positives
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Consultant
17 months ago
That means Apple definitely needs to copy what its competitors are doing or Apple will be doomed! ;)
Rating: 3 Positives
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Eric S.
17 months ago
So despite Jobs' "post-PC world" comment, PCs are still the leading consumer electronic product, losing only a slight amount of market share in the past year in the face of the challenge from tablets?
Rating: 3 Positives
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JAT
17 months ago

That was the dot-com bubble, genius.

Yeah. What is the rip for? Am I not allowed to reference it? I don't happen to like that name, so I don't use it. Deal with it.

Please, continue to down vote me because I know how to comprehend sentences. Thank you.
Rating: 3 Positives
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Lesser Evets
17 months ago

What "Video Game Hardware" does Apple make ?


This chart isn't Apple... it's the percentage of stuff purchased in the holiday season according to the top 5 categories. You add up the categories and it comes out to around 60+% of all dollars spent in the time span recorded.

Not sure how it directly relates to the story, but it gives an indication of what has sold and how it has increased or decreased. It shows that tablet sales doubled this year and the article says Apple sold 60% of those tablets...

You gotta do the math, but it's just a graphic to say Apple is making s---loads of cash these days.
Rating: 2 Positives
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eawmp1
17 months ago

"19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter


Has any single company ever done this before? :eek::confused:
Rating: 2 Positives
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Exhale
17 months ago

It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose.

Uh, like PCs? The PC game market still has greater revenues and profits than the entire console (portable and non-portable) market put together, despite nearly a decade of media claims that it is 'dead'.

I haven't exactly seen anyone purchase a iOS device for games. It fills a handy secondary function yes, but a handful of people using it for gaming certainly doesn't qualify it as a 'video game' device. Snake used to be popular as hell back in the 90s on old Nokia phones, and then all kinds of java games when installable apps became possible around 2000. But we didn't call it a gameboy competitor because of that.
Rating: 2 Positives
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Rodimus Prime
17 months ago

What "Video Game Hardware" does Apple make ?


yeah that kind of my though as well. iPod touch is the one one I can think of and it does not really belong in that category. It belongs more in the portable media category.
Rating: 2 Positives

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