'The Daily' Reports 100,000 Paying Subs on One-Year Anniversary
The Daily is available to subscribers for $0.99/week or $39.99/year and Mashable reports that the newspaper currently has more than 100,000 paid subscribers on the iPad alone. Rupert Murdoch, head of The Daily's parent company News Corp. said when the paper launched that it would take 500,000 paying readers to break even, though publisher Greg Clayman told Mashable that profitability is in sight:
From what I’ve seen, the average time it takes for a new magazine publication to get profitable is five to seven years. We’re on track to be ahead of that, which is great. When you calculate magazine profitability, you have to take into account the rising costs of paper and ink. We don’t have any of those costs. We’re in a very good place.The Daily recently launched its first Android edition for Samsung Galaxy Tab 10.1 tablets, and is preparing to release a version for iPhone and Android phones "in the next month or two".
The Daily for iPad is a free download on the App Store. [Direct Link]