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Apple Poised to Benefit from U.S. Government's Five-Year Push for Digital Textbooks

The Associated Press reports on a new initiative from the U.S. government to help push schools and textbook companies make the transition to digital textbooks over the next five years. With Apple pushing itself to the forefront of the digital textbook discussion with its iBooks Textbooks launch just two weeks ago, the company stands to significantly benefit if its iPad hardware becomes a primary tool in the move to digital textbooks.
Education Secretary Arne Duncan and Federal Communications Commission chairman Julius Genachowski on Wednesday challenged schools and companies to get digital textbooks in students' hands within five years. [...]

Tied to Wednesday's announcement at a digital town hall was the government's release of a 67-page "playbook" to schools that promotes the use of digital textbooks and offers guidance. The administration hopes that dollars spent on traditional textbooks can instead go toward making digital learning more feasible.
The report notes that the K-12 textbook industry is an $8 billion per year market in the U.S. and that textbook companies have been working for a number of years on digital initiatives. The primary roadblock, according to the textbook publishers, has been that schools simply don't have the hardware necessary to make the full commitment to digital learning.


With the iPad starting at $499, pricing is undoubtedly still a significant hurdle for schools that will need to purchase the devices in significant quantities, although Apple has been rumored to be looking to bring the entry-level pricing down in the coming months by continuing to offer the iPad 2 alongside the new iPad 3.

Related roundup: iPad Air

Top Rated Comments

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32 months ago

Seems like more government waste. There is nothing wrong with ordinary textbooks, is there?


While I normally would agree with you, paying $300+ every semester for books seems like a unnecessary waste.
Rating: 14 Votes
32 months ago

Seems like more government waste. There is nothing wrong with ordinary textbooks, is there?


Other than the fact that they are big, heavy, hard to store, don't update, and are outrageously overpriced, no. My summer job was moving books from the local schools and it is a HUGE pain. Digital books would benefit schools immensely.
Rating: 10 Votes
32 months ago

Great timing on Apple's part!


Never mind that, they've got the next 5 years all figured out, at the very least.
Rating: 10 Votes
32 months ago

Good, it's about time. Heavy, expensive non interactive textbooks are unnecessary relics in the digital age.


While I like the idea of digital textbooks, the iPad is $500 before you even have a single book loaded on it. Since the books cost $14.99 and assuming you get the entire book instead of just chapters, you are looking at $630 just to provide six textbooks on a device that will last between 3 - 5 years. The cost of the average K-12 textbook is ~$60 to $80, which puts the cost around $360 - $420 and will last between 3 - 5 years. Even if the government does subsidize the iPads, schools are government funded entities anyway, so, as a taxpayer, you are still paying more for something that does the same job as a regular textbook.

Plus you will need insurance on the iPads for when they break or get stolen. And do you really want your 8 year old walking to school with $500 worth of electronics on them, making them a potential target for thieves? How many people would steal a bunch of textbooks versus how many people would steal an iPad?


I think the digital textbook idea will eventually replace printed textbooks, but the cost has to come down considerably before it can feasibly replace a printed book.

The other thing I worry about is that the area data density and total display area is a lot lower for the iPad textbooks as compared to a printed textbook. This makes comparisons harder and forces the authors to break ideas into smaller and smaller junks of information while emphasizing a "powerpoint" or presentation style of data display versus a the paragraph writing styles that tend to have better information and context transfer capabilities.

Overall, there are a number of issues that need to be addressed, but it is good to see that we are starting the process.
Rating: 8 Votes
32 months ago
I greatly admire the direction Apple has gone with e-textbooks, and I know that if I were back in college I'd use it for that. That said, there are some things to consider when discussing the continuing use of textbooks., especially in elementary schools.

Currently, paper textbooks are handed back and re-used, thus saving on the need to buy new ones every year. In terms of education tax dollars, textbooks are often assigned per grade level, and change from curriculum to curriculum. Perhaps Apple could come up with a system that allows schools to hold unlimited license to a set of textbooks per school class, which would be deleted from students' iPads at the end of the year, so that incoming students to the same class could use them.

I would also suggest that the purchase of iPads themselves be the responsibility of parents, rather than the school system (thinking about tax dollars again). The reason: computer equipment of any type is subject to upgrading/replacement on an ongoing basis.
Rating: 7 Votes
32 months ago
Maybe that's one of things Steve and Mr. Obama talked about. ^_^;
Rating: 7 Votes
32 months ago

I'm sorry, but realistically, most textbooks do not need to change every year at the K-12 level.


Yes, but you still just READ them. Have you seen the free text book? The videos and interactivity are invaluable, IMO. It's becoming clear that children learn in many different ways. My son is developmentally disabled and while he knows how to read, it is extremely difficult for him. Those who are resistant to this leap forward in learning are not getting the full picture. You are not replacing a paper text book with the same book on an iPad. You are replacing it with an amazing enhancement to the entire learning process.
Rating: 6 Votes
32 months ago

While I normally would agree with you, paying $300+ every semester for books seems like a unnecessary waste.


Shoot, I spent upwards of $500 some semesters, and I was a lowly business major. Some of my pre-med / bio friends were closer to $1k. As long as they lower the cost of the e-textbooks in conjunction with moving to an iPad as the primary "book," this is actually going to be a financial benefit to college students.

A $499 iPad at the beginning of your first year would more than pay for itself if they can reduce prices of the books by a substantial amount.
Rating: 6 Votes
32 months ago
Good, it's about time. Heavy, expensive non interactive textbooks are unnecessary relics in the digital age.
Rating: 6 Votes
32 months ago

Would Apple be willing to provide financing, tech support, insurance and backup storage?


I forgot what "tech support" was since I switched to Mac three years ago. Macs and iOS devices "just work." A stark contrast to the numerous hours I logged in phone calls to India to resolve Windows issues during my pre-OSX/iOS days.
Rating: 6 Votes

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