Burrowes worked at Xbox for seven years, and was in charge of Xbox Live. He was one of the execs promoting the latest Xbox dashboard update, even attending London Games Conference and Gamescom last year.Apple has been drawing PR and marketing talent from the gaming industry for some time now as it seeks to bolster iOS's positioning as a competitive gaming platform. Last year, the company poached longtime Nintendo executive Rob Saunders as well as Nick Grange, who came from Activision after stints at Microsoft and EA.
Prior to Xbox, he has worked for MSN and HMV. He joins Apple this year in charge of marketing the App Store for iTunes Europe.
Apple will introduce new versions of iOS and OS X at its annual developer's conference.