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Samsung Turning Dispute with Apple to its Advantage in Australian Marketing

With the preliminary injunction banning sales of the Galaxy Tab 10.1 in Australia now lifted, Samsung is turning the dispute with Apple to its advantage, noting that the lawsuits have made Samsung a "household name" according to The Sydney Morning Herald.
"At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective," [Samsung Australia vice president of telecommunications Tyler McGee] said.

Asked how many units of the Galaxy Tab Samsung was bringing in, McGee said "as many units as we can" but warned "there will probably be short supply against the demand".
Apple was granted an injunction blocking the sale of the Galaxy Tab 10.1 in Australia back in mid-October, with Samsung reporting that it may scrap the device's launch entirely there if the injunction was not lifted in time for the holiday shopping season. The injunction was indeed lifted in late November, but Apple won a one-week extension that carried the ban through to December 9th as it unsuccessfully tried to appeal the lifting of the injunction. The case will proceed to full trial next year.


Meanwhile, Engadget points to a Tweet from @maungle showing a new Galaxy Tab 10.1 newspaper ad from Samsung carrying the tagline "The Tablet Apple Tried to Stop," illustrating how Samsung is seeking to tie its advertising to the lawsuit and portray the tablet device as so significant a threat that Apple felt the need to prevent it from going on sale.

Top Rated Comments

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37 months ago

Would you ever see an Apple ad saying "The tablet everyone has tried to copy"? No because thats classless...although it is the truth!


Rating: 39 Votes
37 months ago

Would you ever see an Apple ad saying "The tablet everyone has tried to copy"? No because thats classless...although it is the truth!

Not an ad but.....
Rating: 23 Votes
37 months ago

"The Tablet Apple Tried to Stop,"

Brilliant!

Remember folks... competition is not only good for us it's entertaining as well. :D
Rating: 23 Votes
37 months ago
Sounds better than "The Tablet that Shamelessly Ripped Off the Competition" I guess.
Rating: 14 Votes
37 months ago

Chaz, you're wrong, Apple is always the good guy. :rolleyes:


Such a fool I've been.

Well at least I've learned that Apple never calls out the competition.

Props to them.




Rating: 14 Votes
37 months ago
Would you ever see an Apple ad saying "The tablet everyone has tried to copy"? No because thats classless...although it is the truth!
Rating: 12 Votes
37 months ago

I don't remember Apple ever referencing Microsoft in any of their ads?


Yeah... PC vs Mac is not a jab at Microsoft. Nor is the "Redmond Start your photocopiers" from page 1.

EDIT: Chaz just posted tons of examples again! Oh well...

We're going to play Austrich and dump our heads in the sand, put our fingers in our ears and sing lalalala ? :rolleyes:

Sour grapes. What does it matter anyhow ? No one is managing to sell these things. Apple is about the only one pushing a significant number of units on the market.
Rating: 12 Votes
37 months ago
I'm glad for Samsung that they are trying to move on but this is poor advertising. Come on Samsung, you don't need to put Apple into your advertising by saying this is "the Tablet Apple tried to stop", it doesn't make good for advertising. Discounting another company's name is only disparagement. At least in Apple's Get a Mac ads they didn't use Microsoft's name.
Rating: 11 Votes
37 months ago
Well played Samsung.

Tried to stop because it allegedly infringes on a bunch of copyrights?

Did stop, and forced a change in design.


The australian case is neither about design nor copyrights so I don't get where you comment comes from.
Rating: 10 Votes
37 months ago
so... let me get this straight...

Apple's endless lawsuits don't create negative public perceptions (according to many members here)

But Samsung's ad will be perceived as getting press for all the wrong reasons.

HAH!
Rating: 9 Votes

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