Public launch September 17 ahead of iPhone 6 debut.
Apple Posts a Beatles iTunes TV Ad: Covers
Apple has posted a new TV ad on their YouTube page promoting The Beatles on iTunes. The ad is called "Covers" and shows off many of different album covers from The Beatles in an animated fashion. The ad ends with "The Beatles on iTunes".
The Beatles first appeared on the iTunes store back in November 2010. The new TV ad seems part of another promotion announced earlier today of a free animated version of the band's Yellow Submarine book as an exclusive on Apple's iBookstore.