Apple to Unveil New 5th Avenue Apple Store at 10am Friday

As we'd previously reported, Apple appears to be preparing to unveil the new 5th Avenue Retail Store for Friday.

MacRumors reader Will submitted this photo which shows construction workers starting to remove part of the white covering from the store's new glass panes.

5thAveAppleStore
Apple's $6.6 million renovation started back in June and involved replacing the cube's 90 glass panels (Photo of old design) with a much simpler 15 glass panel design (Artist rendition).

Will reports that today they've torn away much of the white covering along the bottom of the store. This area remains hidden from the street level view due to the surrounding construction barriers. Workers have been power-washing the ground, presumably in preparation for the grand unveiling.

We'll post more photos as we get them, readers can submit photos to us via email.

As noted on Apple's 5th Avenue Retail page, the store will be closed from 10pm to 10am:

We'll be closed starting at 10:00 p.m. on Thursday, November 3 and will reopen at 10:00 a.m. on Friday, November 4.

foto 2
Thanks Dries

Top Rated Comments

arn Avatar
162 months ago
Pardon my ignorance, but I presume the store is actually underground, and this is the "ground floor" ?
Having never been to the store, I no not of such things.

yes, the store is underground
Score: 15 Votes (Like | Disagree)
kipj77 Avatar
162 months ago
Android Store? Wow

Soon to be the Android store :D

Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products

What phone would they sell there? HTC? Samsung? Motorola? Nokia? Sony Ericson? Hauwei? LG? Acer? Texas Instruments? Mattell? Fisher Price?

Android is more fragmented than a whole beach worth of sand is.

There's a new android phone released more often than there is a robbery in Compton.

They couldn't have a store.

:apple::apple::apple::apple::apple::apple::apple:
Score: 13 Votes (Like | Disagree)
Shrink Avatar
162 months ago
Soon to be the Android store :D

Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products
Yup, if they saved that $6.6 million then all those terrible Apple products that all those dopey people own would be perfect - just like all those perfect other brands.

Yup, those terrible products sure don't sell, and all those silly stores have nothing to do with the stock closing today at $403.07.

Yup, no money left over in Apple's coffers after spending all that money on those stores.

Yup...:rolleyes:
Score: 13 Votes (Like | Disagree)
mcdj Avatar
162 months ago
Score: 12 Votes (Like | Disagree)
applefan289 Avatar
162 months ago
Soon to be the Android store :D

Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products

Coming from "androidfan". Ugh...
Score: 10 Votes (Like | Disagree)
Prodo123 Avatar
162 months ago
Literally Mecca for Apple fans.

Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...