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Apple Online Store Begins Offering In-Store Pickup in San Francisco

Earlier this week, we reported that Apple was planning to launch a pilot program that would allow customers placing orders through the company's online store to pick up their orders at their local Apple retail stores. Following a maintenance period that took the online store offline earlier today, in-store pickup is now available for Apple's three retail stores in San Francisco.

Users adding products to their shopping cart are now presented with an option of whether to have their order shipped or made available for pickup. Customers can search for their closest Apple retail stores based on zip code, although options are obviously limited with the pilot program currently including only three stores: San Francisco flagship, Stonestown, and Chestnut Street. Apple promises that more locations will offer in-store pickup in the near future, with 9to5Mac indicating that other Bay Area locations may join the program in as little as a few days from now.


Testing of the new in-store pickup shopping method suggests that delivery may be slightly slower than for direct shipment, as evidenced by a sample order for a custom-configured iMac that was offered a pickup date of November 3rd. Direct delivery of the same order was pegged within a window of October 29th through November 2nd.


It is possible, however, that in-store pickup dates may simply be conservative estimates based on the worst-case direct delivery estimate plus one day for processing at the store. Consequently, orders may arrive at stores ahead of their estimated availability date, with customers being emailed when the orders are ready for pickup.

Orders for standard items stocked by Apple retail stores will indicate same-day availability for the three San Francisco locations, allowing customers to place their orders online and simply visit the store for immediate pickup.

Top Rated Comments

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33 months ago
This would make my life so much easier in NYC. The last time I ordered my custom configured mac, UPS left it in front of my apartment door. Unbelievable.

If I could just pick it up at my local Applestore that would be great.
Rating: 7 Positives
33 months ago

Very cool Apple :) I wonder to what extent they'll have custom configured machines? I know it was hard to wait for my iMac to be customized with an upgrade Graphics Card & the hard drive etc. It would be cool for them to have every configuration available (if a tech can perform the changes/upgrades) but I can see where they may only have the popular models available.


I think you're missing the point a bit. Nothing is changing in what Apple retail stores themselves offer in terms of off-the-shelf purchases.

What is changing is that you can order anything you want from the online store (custom-configured Mac, obscure accessory, etc.), and it'll be delivered to your local retail store for pickup within a few days.

Convenient for those who have difficulty receiving shipments at their home, for example.
Rating: 3 Positives
33 months ago
I'm curious what the advantage to this will be from just going in store to purchase an item. Maybe saving time by doing the transaction online? The stores seem always hectic, I wonder how easy or how the process will be to do the actual pickup.
Rating: 2 Positives
33 months ago
I don't know how many times I have been in an Apple Store with product in hand waiting for some young/hip guy or girl to just take my money...and waiting...and waiting.

Hence, I try to avoid Apple Stores like the plague.

Unless "pickups" will be handled differently (take a number, express "isle", etc.) than the typical "game" of trying to have someone check you out, I will continue to avoid the whole "experience".

I did notice that the most of the employees are young men and that smoking hot females NEVER have to wait to be helped......:mad:
Rating: 2 Positives
33 months ago
Apple just copied Best Buy. :D
Rating: 2 Positives
33 months ago
Now you can pick up your Mac after pickin' up some chicks at the Apple store!
Rating: 2 Positives
33 months ago
Finally! I hope this gets rolled out nationwide sooner rather than later.

I would hate to get a high-dollar custom Apple item left unceremoniously on my doorstep, like barkomatic has experienced. Apple product + leave out in the open while owner is at work = easy theft with high profit.
Rating: 1 Positives
33 months ago

I'm curious what the advantage to this will be from just going in store to purchase an item. Maybe saving time by doing the transaction online? The stores seem always hectic, I wonder how easy or how the process will be to do the actual pickup.


You can only get stock configured macs in the store. If you upgrade anything you have to get it shipped to you currently.
Rating: 1 Positives
32 months ago
This is great news for people with an irrational fear of delivery vans.
I bet Adrian Monk suggested this to Apple. ;-)

But seriously, this could solve the problem of your not being home when your Apple goods are delivered. Especially with build-to-order items (and custom engraved items?) But for standard box-stock items you could just walk into the Apple store and buy them on the spot with no extra effort.
Rating: 1 Positives
33 months ago
Very helpful for those living in apartment complexes. Tough to get shipping if you are at work during shipping hours.
Rating: 1 Positives

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