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Apple Executives Getting Chatty: iTunes Match Coming 'Shortly' to Canada [Updated]
Apple's Eddy Cue (Source: Deanne Fitzmaurice/San Francisco Chronicle)
Evidence of Cook's engagement in addressing more substantial issues comes today by way of a report from iPhoneinCanada.ca noting that Apple is planning on bringing its iTunes Match service to Canadian customers "shortly". The revelation came after a customer emailed Tim Cook, who apparently forwarded the question to Apple's vice president for Internet services, Eddy Cue. Cue quickly responded to the customer, sharing the news that Apple is working hard on bringing the service to Canada.
Hi Sheldon,The news is certainly welcome for Apple's Canadian customers, and should offer hope to users in other countries still waiting for word on the service making its way to their markets. As with any content offering from Apple, iTunes Match requires highly-localized contracts to be negotiated with the content rights holders, complicating the process of making such services available in all markets in a timely fashion.
We’re working on adding Canada and hope to do so shortly after the US launch.
While emails to Steve Jobs have sometimes resulted in follow-up contacts from members of Apple's support staff, it is still encouraging to see emails to Tim Cook being quickly passed along to be answered by appropriate personnel, even including other executives.
Update: Another MacRumors reader has let us know that he emailed Tim Cook to ask about iTunes Match coming to the UK, and he similarly received a reply from Eddy Cue promising that Apple is working on launching it shortly after the U.S. debut.
We're working on adding more countries and hope to add the UK shortly after the US launch.