Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

'iTunes Match' Allows Both Streaming and Downloading of Music

Apple released a developer beta of the iTunes Match system this evening. The system is described by Apple as follows:
iTunes Match stores your complete music library in iCloud, allowing you to enjoy your collection anywhere, anytime, on any iPhone, iPad, iPod touch, or computer.
Insanely Great Mac provides this nice walkthrough video which shows you how the service works. It also shows that this is both a streaming and downloading service.


For the $25 yearly fee, iTunes Match will scan your existing iTunes music library and allow you to access it from any of your iTunes-linked Macs or iOS devices. Songs that already exist in Apple's iTunes music store will be streamed straight from Apple's master copy (at 256kbps bitrate) without a need to upload the songs yourself. Songs that don't exist in iTunes will be uploaded to iCloud. Either way, all your music (up to 25,000 songs) will be accessible from your various computers and iOS devices.

iOS 5 Music App streaming a song. iCloud button allows you to download locally.

What wasn't clear before is the fact that music can be either streamed or downloaded locally to any of your computers or devices. While the video only shows the service on a Mac, we've confirmed it works the same way on iOS devices. So, essentially, you will have instant access to your entire music library from all of your Macs, iPhones, iPads, or iPod touches for only $25/year. This ability on your iOS devices means your music library won't need to take up valuable space on the device itself, as long as you have some sort of internet connection.

iTunes Match is expected to launch alongside iOS 5 this fall.

Update: Insanely Great Mac has now posted a video showing how it works on an iOS device:

Top Rated Comments

(View all)

38 months ago

will you be able to stream your music to an iOS device?


Yes. it's mentioned in the article multiple times.

arn
Rating: 26 Votes
38 months ago

This $25 is burning a hole in my pocket! Apple, I need to give it to you NOW!



Funny!

(Yes, not the most constructive post, but why thumbs down? Laugh a little...! I love apple products and reading posts as much as the next guy... I had to give myself a thumbs up to go to -4... holla!)
Rating: 26 Votes
38 months ago
This $25 is burning a hole in my pocket! Apple, I need to give it to you NOW!
Rating: 14 Votes
38 months ago
What the little demo didn't show is what exactly happens with that file he downloaded. Is it accessible in the Finder to be "kept forever" or has the computer truly become just another iOS-style "device" where the underlying file system is not really accessible, and the downloaded track is only visible or able to manipulated from within iTunes? Is the iTunes Library now like the iPhoto Library?

Personally I don't care, but there were some heated arguments a while back (http://forums.macrumors.com/showthread.php?t=1171764) about whether iTunes Match would be purely streaming or would actually let customers "keep" all the 256kbps files they could possibly download/hoard, essentially making it an all-you-can-eat buffet for a one-time $25 fee. Looks like the streaming is clearly in place, but whether or not downloading means "for keeps" remains to be seen. My prediction: no.

Also curious if the latest iTunes will close the CD-burning loophole. Apple's deal with the record companies on this is suddenly believable if all the tracks are "trapped" inside of iTunes on the various devices, including computers.
Rating: 10 Votes
38 months ago
Apple better not use this as an excuse to drop the iPod classic. Streaming will not be a suitable replacement to massive local storage until a 24/7 network connection can be assumed, and the carriers stop their assault on heavy users.
Rating: 10 Votes
38 months ago

Unless I am misreading, something doesn't sounds quite right here

I can now download illegal music
iTunes match will make it legal

I now pay $25/year for all the music I want instead of buying albums

Yes, you're paying the general license fee. I'm sure the thought is better to have everyone paying $25 a year (in addition to everything they purchase legally) than just have you torrenting music and the record companies making nothing. You'll still be a douche, but at least they're getting something for it. :)

With streaming being an option, this service is going to flat out dominate.
Rating: 7 Votes
38 months ago

Spotify= $4.99 per month = $59.98 per year.

iTunes Match = $24.95 Per year.


Spotify = access to the full library of music that spottily hold on their servers - millions of songs.

iTunes Match = Access to ONLY the songs you have in your iTunes Library, NOT the full iTunes Store content.

Big difference.
Rating: 6 Votes
38 months ago
Will the streaming work over 3G? If so I'm sure AT&T and Verizon will not like that.
Rating: 6 Votes
38 months ago
He says $25/month at the end, I'm assuming he meant /year. :)
Rating: 6 Votes
38 months ago
… and again US only is useless for many people.
Rating: 5 Votes

[ Read All Comments ]