Steve Jobs' Impact Felt Well Beyond Apple

Marc Benioff, founder of the highly successful Salesforce.com, shared with Bloomberg that Steve Jobs has been a very helpful mentor to Benioff and his company -- and how he returned the favor by giving Jobs a very generous gift: the App Store trademark and domain name.

John Gruber recently said that Steve Jobs' greatest creation is Apple itself, but his impact goes well beyond that. Jobs is a mentor to many in Silicon Valley, dispensing advice and guidance to those he deems worthy to receive it.

It was reported in Steven Levy's book about Google that Steve Jobs agreed to mentor Sergey Brin and Larry Page because he saw their potential -- though that relationship broke down when Google launched Android.


Benioff: He has probably given me more help and more advice than just about anybody. When I get in trouble, and when I get lost in my own vision, I've been fortunate to go and see him and he's been able to show me the future a couple times when I got lost in the forest for the trees.

One really good example of that happened in 2003. I went down to talk to him and brought a few members of my executive team. He said something really exciting: "Look, you've got a fantastic enterprise application here, but you've gotta build an ecosystem." So, to us, we went back and we're like "well, we don't know how to do that." That was like a Zen koan. How do we build an ecosystem?

So we designed this whole technology that we called "app store" that was the ability to buy these apps and run them in Salesforce. And when we launched it, we called it AppExchange and you can see it at AppExchange.com.

But we liked the App Store name so much that we bought the URL and trademarked it and then I was in the audience when he announced the App Store and I went up to him and I said "I have a gift for you. I'm going to give you the trademark and the URL for the help you gave me in 2003."
(Photo courtesy Flickr/Acaben)

Top Rated Comments

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41 months ago
This surge of interesting stories, big and small, surrounding Apple and Steve Jobs was something I had never expected to see when Jobs stepped down, but I for one am enjoying them!

It touches me to read these stories as told by numerous entrepreneurs in the industry. And what a testament to his influence, with the many industry profiles looking up to him. I hope that Steve Jobs has taken some of these stories to heart as they keep coming up, finding comfort and satisfaction in the midst of his hard times right now.
Rating: 16 Votes
41 months ago

This surge of interesting stories, big and small, surrounding Apple and Steve Jobs was something I had never expected to see when Jobs stepped down, but I for one am enjoying them!

It touches me to read these stories as told by numerous entrepreneurs in the industry. And what a testament to his influence, with the many industry profiles looking up to him. I hope that Steve Jobs has taken some of these stories to heart as they keep coming up, finding comfort and satisfaction in the midst of his hard times right now.


I completely agree with *LTD*, absolutely amazing post.
Rating: 5 Votes
41 months ago

This surge of interesting stories, big and small, surrounding Apple and Steve Jobs was something I had never expected to see when Jobs stepped down, but I for one am enjoying them!

It touches me to read these stories as told by numerous entrepreneurs in the industry. And what a testament to his influence, with the many industry profiles looking up to him. I hope that Steve Jobs has taken some of these stories to heart as they keep coming up, finding comfort and satisfaction in the midst of his hard times right now.


Beautiful post.
Rating: 3 Votes
41 months ago
that was nice.
Rating: 2 Votes
41 months ago
"and i think everyone is trying to catch up to where they are"

so true. not based on hardware alone.. that can be disproven by stats on paper.. but apples image, their quality of product, the complete package.

Apple is the best company out there right now that can pair together good hardware with great software, in an elegantly designed package.
Rating: 1 Votes
41 months ago
I think its nice when friends and rivals pay respect when one steps down or moves on. :rolleyes:
Rating: 1 Votes
41 months ago

and Apple is suing Amazon for using the term "App Store"?


Did you read the story? When Marc Benioff needed some advice, he went to Steve Jobs, and not to Amazon. And apparently he got some really, really good advice. From Steve Jobs, not from Jeff Bezos. And that is why Apple is suing Amazon, and not Amazon suing Apple.
Rating: 0 Votes
41 months ago
Tried looking at some of the demos on the salesforce website but you have to hand them your personal data first.

Seems a bit self-defeating for them. Wonder if Steve will point that out to them.
Rating: 0 Votes
41 months ago

steve jobs was truly one of the greatest businessmen ever seen


From all the words available to describe Steve Jobs, a businessman seems
Lame.
Rating: -2 Votes
41 months ago
and Apple is suing Amazon for using the term "App Store"?
Rating: -4 Votes

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