Will Apple's Executive Shuffle Bring in New Chief Operating Officer?

With Apple Chief Operating Officer Tim Cook having been elevated to the position of CEO following Steve Jobs' resignation yesterday, a hole has been left in Apple's organizational structure. And while Cook has by all accounts deftly handled operational and other day-to-day aspects of Apple's business during Jobs' several medical leaves of absence, the company will likely at some point look to bring on a new Chief Operating Officer.

jeff williams headshotAllThingsD takes a look at the potential moves for Apple, judging current senior vice president of operations Jeff Williams as the most likely candidate. Hinting that Apple may have been beginning to deploy its succession plan as long as a year ago, Williams was promoted to his current position in July 2010 as Apple elevated his previous vice president-level position to an executive-level senior vice president position.

An Apple veteran, Williams has worked closely with Cook for over a decade and overseen some of the company’s major supply chain deals. It was Williams, for example, who orchestrated Apple’s massive flash memory purchase in 2005, one that effectively cornered the market for NAND flash and left rivals scrambling for supply. He’s also credited with leading wordlwide operations for the iPhone since the device first launched.

Williams joined Apple as head of worldwide procurement in 1998, arriving at nearly the same time as Tim Cook following Steve Jobs' return to the company. In 2004, Williams was promoted to the position of vice president of operations. At the time of his elevation to senior vice president, it was thought that Williams was being groomed to succeed Cook as COO should Cook take on the CEO role. Now that Cook's promotion has taken place, it seems natural that Williams might step into the COO role at whatever point Apple decides it needs to fill the position.

For its part, Apple hasn't commented on any potential future organizational changes, but insists that any transitions would be smooth.

Apple spokesperson Katie Cotton stopped short of denying further organization changes down the road, but she did insist the transition will be smooth.

“Apple is not going to change,” Cotton told AllThingsD. “Apple is a company and culture unlike any other in the world and we are going to stay true to that. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.”

Cook himself has expressed similar sentiments to Apple employees, embracing the new opportunity and promising to "stay true" to the culture and vision of Apple.

Top Rated Comments

GeekLawyer Avatar
165 months ago
Gonna polish up my résumé forthwith. ;)
Score: 8 Votes (Like | Disagree)
CortexRock Avatar
165 months ago
All Ive, all the time :cool:

Ive* got a lot of time for Johny's work, but I don't think... I... could... handle... all... the... pausing... in... a... key... note... speech ;)

* See what I did there?
Score: 6 Votes (Like | Disagree)
aprofetto8 Avatar
165 months ago
He looks like a stone cold animal.

I like him.
Score: 6 Votes (Like | Disagree)
greenythebeast Avatar
165 months ago
How about Phil Schiller?

Phil's expertise is marketing, not operations. While I'm sure he would be fine for the job, having Williams as the COO makes more sense.
Score: 4 Votes (Like | Disagree)
Pink∆Floyd Avatar
165 months ago
Big question is, who is doing the keynotes, Schiller or Cook?

I hope Steve still does them
Score: 3 Votes (Like | Disagree)
MultiMediaWill Avatar
165 months ago
The should hire Bill Gates.
Score: 3 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...